Product Marketing Manager Black & Decker & Outdoor, Latin America (Hybrid)

Joining the Stanley Black & Decker (SBD) team means joining one of the world's largest, fastest growing, and most dynamic companies. SBD, a Fortune 200 company is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world.

Our Latin America Group (LAG) is looking for a dynamic, innovative, business-oriented Product Marketing for the Black & Decker brand and the business unit outdoors across 7 markets. This position will be responsible to set the product marketing strategies for LAG by synthesizing market, consumer, product, and competitive inputs to drive the highest possible revenue for the business. In addition, this role will be responsible for product positioning to targeted consumers, pricing strategy, BU/category analysis, sales messaging development, competitive analysis, and product differentiation among others. This role works with cross functional teams including Brand, Digital, eCommerce, Supply Chain, Finance and it collaborates with the global strategic business units in order to drive strategies to the LAG markets.

The Black & Decker brand has sales in various categories, the category Appliances is mainly licensed apart from Brazil where a dedicated resource takes care of the business. The categories Tools (90%) and Cleaning (10%) are within the scope of this role and the person takes care of all Latin America strategies including Brazil. Outdoor is a new business unit that was formed when Stanley Black and Decker acquired MTD, but the Black & Decker brand, under its Tools business already sold cordless garden tools as well as pressure washers. The rest of the business is small (mainly gas products in the MTD brands) and currently not a priority which could change as the results of a solid marketing proposal. This role will take care of the outdoor strategy in general, focus on Black & Decker brand specifically and coordinate any efforts and launches in the other brands such as DEWALT.

General Responsibilities

• Plan, execute, and track winning regional product marketing and commercialization strategies across product lines and brands for the Latin America markets
• Define “Big Rocks” that will drive sales and profitability growth and achieve target market share gains across Power Tools, Hand Tools & Accessories as well as Outdoor and potentially Cleaning
• Actively engage with in-country product marketing and sales teams as well as general managers to ensure successful execution of all strategies
• Collaborate with global strategic business units and Product Development to develop 3-year innovation roadmaps
• Ensure successful new product launches including integrated product launch packages that highlight the product’s solution-based benefits for the end user to generate immediate demand
• Drive and oversee product positioning and messaging ensuring success through differentiation, generating value for the brand, creating a competitive edge, and aligning product roadmaps to meet consumer needs
• Leads all activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition, value streams of our brands, etc.
• Gain deep understanding of the market, consumer, competitors, and distribution channels to support strategy generation and decision making to deliver business results
• Create a data driven culture in product marketing through the implementation of analytics and KPIs to support decision making and optimize product launches, marketing strategies, and ultimately sales performance
• Work with brand and digital teams to maximize strengths of an omni-channel strategy that raises awareness for our new products, strategic initiatives, and brands in the market

Required Qualifications:

• +8 years of experience and knowledge in Product Marketing, Product Management, or Brand Marketing roles in multi-national corporations with operations in Latin America
• Bachelor’s Degree in Business Administration, Marketing Management, or related field. MBA preferred
• Demonstrated experience in creating and executing highly successful product marketing plans, including but not limited to product positioning, pricing, activation, digital marketing, and ecommerce
• Ability to prioritize and ensure execution of the plan, eliminating barriers for the product marketing team
• Strong leadership skills to influence cross functional teams to drive one vision/goal and drive change

• Excellent oral/written communication skills in Spanish and English, Portuguese a plus.

• Ability to present complex material to a wide range of audiences from the end user to the executive team
• Strong knowledge of financials
• Proficient in Microsoft Office Suite, including Power Point, Excel, Word, etc.
• Strong interpersonal skills including creativity, decisiveness, agility, multi-tasking, proactivity, prioritization, among others, in a very fast paced working environment.
• Experience with marketing research, shopper marketing, analytics, field marketing, trade marketing, etc.

#LI-MV1 #LI-Hybrid

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.