Job Description
Do you thrive in collaborative environments where creativity flourishes and diverse perspectives are celebrated? Bring your curiosity and passion about crafting product marketing and marketing activations that engage and bring joy to LEGO players worldwide?
Join us as a Product Marketing Manager (12 months) and embark on an exciting journey to shape the future of LEGO gaming!
Core Responsibilities
As Product Marketing Manager, you will be a pivotal member of our team, entrusted with:
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Collaborating closely with internal and external teams to discover and develop captivating marketing strategies that resonate with diverse audiences.
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Using your growth mindset to infuse creativity into every aspect of our marketing efforts incl. compelling narratives and visually stunning assets that inspire and engage our audience.
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Proposing new value propositions and go-to-market strategies based on market insights, player needs and the LEGO ecosystem.
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Curate and manage content and plans across owned touchpoints and platforms to drive awareness of value for players.
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Monitoring and analyzing activation performance and takeaways.
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Supporting marketing innovation efforts within digital play.
Play your part in our team succeeding
The LEGO® GAME team is responsible for all game products across the company. It is our ambition to demonstrate, that games based on the LEGO® Idea can be the most fun, creative and collaborative, while being safe. Developed for everyone and loved by children.
You will join the LEGO GAME Ecosystem Integrations team and work cross functionally towards delivering value adding gaming related products across our owned channels and the wider LEGO ecosystem to players of all ages.
Please note: This is a position based in Billund. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.
Do you have what it takes?
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Strong marketing background and toolbox understanding, knowledge of marketing ecosystems and channels is a requirement.
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A solid foundation of diverse marketing experience, typically gained over a few years.
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Experience with driving end-to-end marketing initiatives.
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Exceptional communication skills (verbally and visually) and a collaborative attitude, with a curiosity about bringing people together to achieve shared goals.
Desirable skills:
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Prior experience with children's or young adult digital products and gaming is beneficial.
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Experience working with multi-channel marketing is an advantage.
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Ability to stay calm and focused in dynamic situations.
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Experience in working on agile teams, where communication, collaboration, and taking initiative is key.
Build your career brick by brick at the LEGO Group.
“Do you want to create excitement and expand player value based on the LEGO brand and Ecosystem? Then join us on our playful mission to inspire and develop the builders and players of tomorrow!"
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
