Product Marketing Lead, Segments (Entrepreneur)

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We are looking for a strategic product marketing leader for Klaviyo's entrepreneur segment. This role will be responsible for driving business results, working closely with cross-functional GTM leadership and key product groups.
This is a high impact position, supporting one of Klaviyo's 3 core market segments. This role requires a strong cross-functional collaborator, who will work across both product-led and sales-led customer journeys. You will partner closely across sales and enablement, lifecycle and demand gen programs, creative, and product. Your ability to articulate and align customer and market insights with our company goals and product strategy is essential to Klaviyo's success.
The ideal candidate is a strategic thinker who excels in a fast-paced environment. You are passionate about understanding customers and their needs, and enjoy developing compelling storytelling and messaging. You have extensive experience building programs and experiences that scale, as well as proven success enabling sales teams to communicate our unique value proposition.
How You'll Make a Difference

• Differentiated Positioning & Messaging: Develop compelling messaging and positioning frameworks, tailored to the needs of our Entrepreneur segment, that clearly differentiate Klaviyo from competitors
• Subject Matter Expertise: Be an expert on the segment for the Klaviyo organization, including:
  • • Building a deep understanding of the customer's needs and pain points, key personas, and the makeup of the buying committee
    • Tracking market and competitive trends
    • Defining our ideal customer profile and developing TAM/SAM
• GTM Strategy: translate positioning and messaging frameworks into thoughtful go-to-market plans across sales-led and self-service buying motions, including:
  • • Identifying key growth levers needed to meet targets
    • Defining prioritized target audiences and value propositions
    • Developing sales plays and cross-channel marketing programs that scale, in partnership with sales and marketing leadership
• Sales Enablement: Equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field - including sales collateral, customer stories, discovery questions and objection handling
• Drive the Business: Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials

Who You Are

• 8+ years of product marketing experience, including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning
• Experience working closely with large sales organizations, supporting complex sales cycles with buyers that have multiple decision makers
• Data-driven strategic thinker, who thrives at turning quantitative insights into compelling messaging, and can build a plan while operating with urgency in a fast-paced environment
• Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience
• Proven success influencing peers and leaders, across sales, marketing, product, and regional markets
• Team player, able to collaborate with technical, creative, and business experts at all levels of the organization (including across remote locations)
• Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$148,000 - $222,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.