Product Marketing Manager, Marketing Automation

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We're looking for a Product Marketing Manager to join our Platform Product Marketing team. The product marketing team plays a strategic role in the intersection between the market and our products, ensuring we achieve product-market-fit while driving product adoption and revenue growth. In this role, you'll be responsible for Klaviyo's marketing automation products.
You'll be the go-to-market partner for our Klaviyo product team, understanding market opportunities, competitive landscape, and influencing product roadmap. You will lead global product launches, collaborating with cross-functional stakeholders to execute comprehensive go-to-market strategies that drive market expansion and accelerate revenue. You'll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue.
If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you!
How You'll Make a Difference:

• Researching the market landscape of product areas we're exploring - including TAM/SAM, competitors, packaging & pricing, and much more
• Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
• Launching new, innovative products and features into market that cut through the noisy landscape
• Crafting differentiated positioning and messaging to test and establish for new products
• Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
• Architecting a scalable GTM plan, partnering with integrated marketing and PR team to create marketing programs throughout the funnel and driving meaningful product awareness, adoption, and revenue growth
• Performs other related duties as assigned.

Who You Are:

• 2+ years of experience in product marketing or a related role, with the ability to hit the ground running.
• Deep passion for marketing technology and eCommerce, with a strong appreciation for how Klaviyo empowers brands to own their data and drive growth.
• Strategic and adaptable mindset, capable of prioritizing effectively in a fast-paced, dynamic environment.
• Compelling storyteller with outstanding communication skills, able to inspire both internal and external audiences.
• Collaborative team player who thrives in cross-functional environments, working seamlessly with marketing, product, sales, and customer success teams.
• Curious and resourceful problem solver who challenges the status quo and seeks continuous improvement.
• Results-driven and detail-oriented, balancing multiple projects with a high standard of quality and execution.

Why join us:

• We're an innovative, mission-oriented, and customer-obsessed company, driving meaningful impact for entrepreneurs and businesses worldwide.
• We offer a competitive salary and benefits package - as well as free books, a great learning & development stipend, generous parental leave and more.
• We have a collaborative and inclusive company culture that values creativity and diversity, and a PMM team that is incredibly tight-knit and supportive.
• Love learning and growing? We do too. We have plentiful opportunities for professional development and career advancement.

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The pay range for this role is listed below. Some sales and success roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$96,000 - $144,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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