Product Marketing Intern

Posted 6 Days Ago
Be an Early Applicant
Rogers, MN
Internship
Internet of Things • Analytics
The Role
Assist the Contractor Equipment Division’s Product Marketing team by conducting market research, analyzing sales data, and creating marketing materials. Work under the guidance of a Product Manager to gain hands-on experience and support new product initiatives.
Summary Generated by Built In

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

Where You’ll Work – Contractor Equipment Division (CED)

The Contractor Equipment Division makes sprayers that apply paint to walls and other structures, with product models for users ranging from do-it-yourself homeowners to professional paint contractors. Contractor equipment also includes sprayers that apply texture to walls and ceilings, highly viscous coatings to roofs, and line markings on roads, parking lots, athletic fields and floors.

The future of CED is bright, with significant investments being made across the business; the division is expanding to accommodate increased demand and growth driven by an investment in new products and innovative ideas. With the global industry ramping up into high gear, CED is positioned to convert contractors accustomed to manually applying paint and other coatings by brush-and-roller to spray technology.

Ready to join us?

Responsible for supporting the Contractor Equipment Division’s Worldwide Product Marketing team members as they develop strategies for long term product line growth.

Product Marketing Interns will develop real world experience in a fast paced and dynamic work environment.  Each intern will be aligned with an expert Product Manager who will provide challenging assignments that are driven from key business needs.  You will work hands-on together on a wide range of projects including market research, historical sales analysis, long range product planning, creation of reports and presentations, and the development of brochures and other selling tools. Internships can begin as early as spring semester (part-time hours) and they would extend through the summer (full-time hours).Top interns will be strong candidates for full time employment opportunities upon completion of their degree programs.


What You Will Do at Graco

  • Conduct secondary market research on products, applications, and markets

  • Analyze the competitive landscape

  • Help analyze and develop market segmentation strategies

  • Assist with voice of customer efforts

  • Review relevant industry publications and report on current topics and important trends

  • Perform historical sales analysis to identify issues and potential opportunities

  • Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits

  • Participate in the design and development process for new products

  • Support new product launch initiatives

  • Perform other duties as assigned

What You Will Bring to Graco

  • Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university

  • Minimum GPA of at least a 3.0 on a 4.0 scale desired

Accelerators

  • Excellent verbal and written communication skills

  • Strong interpersonal skills

  • Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)

  • Ability to work independently on assigned projects

  • Mechanical aptitude and the desire to work hands-on at times

#LI-AI1

At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco’s culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.

Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.

Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

The base pay range for this position is listed below, exclusive of fringe benefits or other compensation.  If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience.  In addition to those factors, we will also consider internal equity of our current employees.  Please keep in mind that the range provided is the full base salary range for the role.  Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.

$16.00 - $27.00

Top Skills

MS Office
The Company
HQ: Lexington, Kentucky
10,666 Employees
On-site Workplace
Year Founded: 1991

What We Do

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

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