Product Marketing Director

Posted 5 Days Ago
Be an Early Applicant
Indianapolis, IN
Senior level
Cloud • Software
If you’re ready to build your future — and the future of technology — then you’re in the right place.
The Role
As a Product Marketing Director at Salesforce, you will develop compelling product messaging and positioning, ensuring global consistency. You'll conduct training for marketing teams, execute message testing, and maintain market intelligence to enhance product differentiation and sales enablement. Collaboration with various teams to translate messaging into impactful marketing initiatives is key.
Summary Generated by Built In

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, the Portfolio Product Marketing team is responsible for developing the highest level messaging; positioning the company as the leader in AI, data, CRM and the emerging category of digital labor. 

Our team is growing, and we are looking for someone that loves to lead, embraces new opportunities, is innovative, and thrives in fast-paced environments to deliver consistent excellence. We are looking for a messaging and positioning guru to drive consistency and clarity across our global marketing team. 

Responsibilities:

  • Messaging and Positioning: Develop and maintain compelling product messaging and positioning for the entire Salesforce portfolio, ensuring consistency and differentiation in the market.

  • Messaging Hierarchy and Translation: Create and manage a clear messaging hierarchy that can be effectively translated for different regions, lines of business, and industries, ensuring global consistency and audience relevance.

  • Single Source of Truth: Establish and maintain a single source of truth document that tracks messaging changes and updates, providing a centralized reference for all stakeholders.

  • Training and Education: Conduct ongoing training sessions for marketing teams to ensure a deep understanding of the messaging framework, its evolution, and its application across various contexts.

  • Message Testing: Design and execute message testing initiatives to validate messaging effectiveness and gather insights for continuous improvement.

  • Market Intelligence: Maintain a deep understanding of Salesforce products, customer needs, and competitive landscapes to develop unique and impactful messaging that distinguishes Salesforce in the market.

  • Sales enablement: Develop effective sales training materials and operationalize enablement, making it easy for sales to understand our product offerings, key positioning, and marketing efforts

  • Core PMM content: Update and maintain core Salesforce pages, like the product overview, homepage, What is Salesforce?, Our Story, as well as overview deck, messaging grab and go, Trailhead Trails, etc.

  • Cross-Functional Collaboration: Partner closely with campaigns, enablement, creative, and PMM teams to translate messaging into impactful marketing materials and initiatives.

Requirements:

  • 10+ years of experience in product marketing or a related field.

  • Proven experience in leading messaging and positioning development for a complex product portfolio.

  • Expertise in crafting clear, compelling, and differentiated messaging that resonates with target audiences.

  • Strong understanding of global markets and the ability to adapt messaging for diverse regions and cultures.

  • Excellent communication and presentation skills to effectively convey messaging strategies and conduct training as well as bring our message to customers at SICs and Salesforce events. 

  • Ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.

  • Able to nimbly adapt to changes and keep up with the pace of the business and the industry.

  • Data-driven approach to decision-making and a focus on measurable results.

  • Experience with Salesforce products and/or other SaaS and B2B technology platforms is preferred.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

The Company
HQ: San Francisco, CA
72,000 Employees
Hybrid Workplace

What We Do

Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.

Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business.

Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.

Why Work With Us

There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.

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