Product Marketing Associate

ABOUT MEDIARADAR
now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.

Position Overview:
We are seeking a Product Marketing Associate. This person is an ambitious marketer with a passion for go-to-market strategy, sales enablement, and product positioning. The ideal candidate will have 1-3 years of experience in a marketing, product marketing, or related role, supporting product launches and sales enablement efforts.

We welcome applications from recent college graduates who are eager to start their careers in marketing. If you have a strong interest in the field and have developed skills through coursework, internships, or projects in journalism, creative writing, marketing, and/or advertising, we encourage you to apply. We’re looking for curious, creative thinkers who are excited to grow and learn in a collaborative environment.

What You’ll Do:

Strategy and Development:

• Support the execution of go-to-market (GTM) strategies for new product launches and product roadmap commercialization, ensuring alignment with sales, product, and marketing teams.
• Assist in developing product positioning, messaging, and value propositions to differentiate our solutions in the competitive AdTech landscape.

Commercial Enablement:

• Help develop training content and sales enablement materials such as pitch decks, case studies, and one-pagers.
• Collaborate with product management and sales enablement teams to translate technical features into customer-centric marketing content.
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges within the digital advertising ecosystem.

Thought Leadership and Client Engagement:

• Support the execution of marketing initiatives across PR, website, content, and paid/owned/earned media strategies.
• Work with demand generation teams to help drive lead acquisition through targeted campaigns, content marketing, and webinars.
• Assist in gathering client feedback to inform product and marketing strategies.

Industry Partnerships and Education:

• Help coordinate relationships with analyst and advertising industry associations, including Forrester, Gartner, G2, Capterra, ANA, and IAB.
• Track key performance metrics to measure product marketing effectiveness and optimize strategies accordingly.

Experience, Expertise, and Skills:

• 1-3 years of experience in a product marketing, marketing, or related role supporting go-to-market, product positioning, and sales enablement efforts.
• Experience in marketing, media, data insights, and/or analytics space. SaaS, AdTech, or MarTech experience preferred.
• Strong ability to work cross-functionally with product management, sales, and marketing teams.
• Ability to manage multiple projects in a fast-paced, evolving environment.
• Familiarity with market research, competitor analysis, and customer insights gathering.
• Exposure to programmatic advertising, DSPs, SSPs, ad networks, or data-driven marketing is a plus.
• Experience with marketing automation tools, CRM platforms, and data analytics is a plus.
• Strong written and verbal communication skills, with the ability to create compelling product narratives.

In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Flexible PTO
• Commuter Benefits
• Gym Discounts
• Summer Fridays

At MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative.

We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.

In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization.

This is a full-time exempt role with a base salary range of $65,000-80,000 plus benefits. A final compensation offer will ultimately be based on the candidate's location, skill level and experience, and the Company's pay equity.

We are also committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at [email protected].

We’re excited to meet people who share our values and want to build the future with us.