Product Marketing Associate

Posted 19 Hours Ago
Be an Early Applicant
Boston, MA
Entry level
Consumer Web • eCommerce • Software
We're re-engineering car shopping. Join us for the ride.
The Role
The Product Marketing Associate at CarGurus will assist in customer research, develop product messaging, create marketing collateral, and work with internal teams to ensure effective communication and partnerships. This entry-level role focuses on understanding customer needs and supporting product marketing strategies to drive revenue.
Summary Generated by Built In

Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
The Product Marketing team at CarGurus is at the center of understanding our customers and their needs and pain points so that our Product team can develop products our customers love so much they tell friends about us. They work closely with nearly all internal Product and Marketing teams including Brand Marketing, Performance Marketing, and our Creative team. The Product Marketing Associate role is a unique opportunity for someone just entering the Marketing space to learn directly from the Senior Director of Product Marketing leader, with rotational assignments with Managers across both the Consumer and Dealer Product Marketing teams. This role will be responsible for working with Product Marketing Managers to understand our customers more deeply, develop insights to inform our strategy, ensure we take action on learnings, and develop messaging frameworks, product proof points, creative, sales collateral, and other marketing assets to effectively take our products to market and drive revenue with both dealers and consumers.
What you'll do

  • Assist in developing, executing, analyzing and actioning customer research to develop deep understanding of needs and painpoints, and generate insights that inform product development.
  • Create product messaging and language to clearly communicate our value proposition to customers and prospects.
  • Develop creative briefs and work with our Creative team to develop and optimize creative that drives customer response. This could include Google, Meta and other ads, emails, landing pages, testimonials, videos, etc.
  • Develop internal communications and decks to train our Sales partners on new value propositions and customer messaging.
  • Help bring best practices in the US to our markets in the UK and Canada, and other CarGurus businesses.
  • Communicate with key business partners to drive transparency for our efforts, and to enable trusting and successful partnerships across teams.


What you'll bring

  • Excellent business sense and curiosity, with an ability to internalize material quickly, learn from observing in meetings, ask insightful questions, and proactively research to establish a strong foundation for strategic understanding and future work.
  • Very strong written and verbal communication skills: a sophisticated writer skilled at crafting messages with concise, crisp, authentic language, and able to adapt tone and language based on brand guidelines.
  • Solid quantitative and analytic skills to be able to work with data.
  • Resourcefulness and a solution-oriented mindset.
  • A track record of leadership and success in academic or work settings.
  • An exceptional work ethic, and a clear sense of accountability to deliver top quality work.
  • Excitement to work in a fast-paced, low ego, team-oriented environment.
  • Interest in gaining experience working with different leaders across a range of marketing projects
  • Bachelors degree (writing-intensive and/or quantitative major preferred); with 0-2 years relevant work experience


Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

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The Company
HQ: Boston, MA
1,121 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

Headquartered in Boston, Massachusetts, CarGurus is the #1 visited digital auto platform in the U.S. for shopping, buying, and selling new and used vehicles and an award-winning place to work. We give drivers and dealers the confidence to buy or sell cars exactly how they want: online, in-person, or a combination of both. Our culture fosters kindness, collaboration, and innovation, while empowering Gurus with opportunities and resources to fuel their career growth. We aim to give all people—consumers, dealers, and our employees—the power to reach their destination.

Why Work With Us

Being a top destination for buying and selling vehicles requires collaboration, innovation, and fresh perspective. So we empower our Gurus with opportunities and support that help them confidently contribute and continuously grow as their authentic selves. Amazing benefits and perks and development programs underscore our commitment to our people.

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CarGurus Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid working model emphasizes flexibility and open communication. Employees are expected to be on-site at least 40% of the time, and work with their managers to align on the rhythm that works best for their specific role and teams.

Typical time on-site: 40 % of the time
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HQBoston, MA
Dublin, IE
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Raleigh, NC
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