Marketing Associate

Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role Overview
Within the Marketing team, the Marketing Associate will support the execution of various B2B marketing activities and campaigns to drive business objectives aimed at strengthening and growing our dealer revenue and product adoption.
What you'll do

• Collaborate with marketing team members and stakeholders across CarGurus and CarOffer to define objectives, target audiences, messaging, and budgets.
• Build and implement email marketing campaigns, ensuring timelines are met and all campaign elements are effectively deployed.
• Craft and edit engaging email content, including subject lines, body copy, and calls-to-action (CTAs).
• Design and execute automated email workflows to deliver personalized, behavior-triggered messaging.
• Establish reporting systems, analyze campaign performance data, and use insights to inform optimizations.
• Set up A/B tests and refine campaigns to enhance effectiveness.
• Measure performance of existing campaigns and conduct data-driven analysis to identify optimization and improvement opportunities.
• Partner with sales, product, and other teams to align marketing efforts with broader business goals.

What you'll bring

• 0-2 years of professional experience and a bachelor's degree in marketing, business, or communications is preferred.
• Strong written and verbal communication skills for creating impactful content and collaborating with stakeholders.
• Proficiency in Google Suite, and familiarity with marketing platforms like Marketo and Salesforce is preferred.
• Self-motivated, organized, and detail-oriented, with strong multitasking skills to drive impact in a fast-paced environment.
• A meticulous approach to ensure accuracy in materials and reporting, leveraging data insights and A/B testing to drive campaign effectiveness.
• A flair for developing engaging content and contributing innovative campaign ideas.
• A growth mindset with the ability to quickly learn and adapt to new company initiatives and technologies.
• A collaborative spirit and strong interpersonal skills to work effectively with cross-functional teams.

Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid