Strong brands. Innovative products. And a unique team! This is the Husqvarna Group, the world’s largest producer of outdoor power products for forestry, lawn and garden, and construction. Join us and use your creative ideas and enthusiasm to further advance our premium brands such as Husqvarna and Gardena. In exchange we will offer you the exceptional opportunity to develop our product portfolio, our company and, above all, your career. Discover the Husqvarna Group, achieve great results and experience a promising future.
As a Product Marketeer, you are responsible for awakening the wishes of our target consumers by convincing them that our products are the right choice for their gardening needs! As the interface between Product Management and Brand you will provide the right product communication for new product launches and existing ranges within the Pump/Powered Garden Tools. Thus resulting in a significant contribution to the growth and success of the Business Unit Battery & Electric.
Responsibilities:
- Define and develop value propositions and product communications on a category, range or product level within the Business Unit Battery & Electric
- Analyse and interpret consumer/market insights to help define value propositions and messaging for specific target groups.
- Understand consumer profiles, purchasing journey and buying attitudes for products.
- Responsible for translating product solution concepts and features into easy to understand messaging/stories tailored towards different consumer target groups. With a strong justification why to buy over competitors.
- Briefing, creation, proofing & approval of all Product Tool Kit assets in line with brand guidelines including photography, videos, messaging and packaging etc.
- Grow application and product expertise through hands on product use.
- Close co-operation with various teams such as Product Management, Brand & Marketing, External Agencies as well as across other Business Units.
- Responsible for understanding competitor products, messaging & value offers.
- Support internal sell in assets & present at events such as Go-Live.
- Work closely with Brand and Marketing teams (centrally/locally) to collect feedback and insights throughout the season.
- Ensure all relevant product marketing information and data is available
Qualifications:
- Degree in marketing or similar qualification
- Must have a strong experience in marketing or product communication in consumer goods industry. Gardening or DIY would be an advantage
- Fluent language skills in both German and English
- Ability to interrupt consumer insights & define a clear product value proposition
- A passion to be hands on with product & an interest in gardening / DIY activities
- Customer thinking - ability to tailor product communication to different users
- Good at presenting and communicating complex topics simply at all levels
- High level of self-motivation, drive to succeed & enjoys working in teams
- Excellent skills in planning and multi-tasking
The future:
Experience a dynamic and challenging environment. Bring your enthusiasm for innovation to a company that is simply different. And which - in addition to an open, team-oriented atmosphere - also has a lot to offer you in terms of your career!
Last date to apply:
We are continuously accepting applications
What We Do
Husqvarna Group is a global leading producer of outdoor power products for forest, park and garden care. Sustainability is integrated into our business. Creating a strong company fit for the future demands the ingenuity and courage of our people, forward-thinking leadership in our organization and the insights of our strategic partners.
Working at our company means being part of our long and proud history. More than 330 years of innovation has shaped the company and contributed to the passion that drives our employees and the company forward. The Group has grown and now includes 14,400 employees in 40 countries and our products are sold in 100 countries under brands such as Husqvarna, Gardena, Flymo and Orbit Irrigation. The range includes robotic lawnmowers, chainsaws, trimmers, riding lawnmowers and garden irrigation.
With our passion for innovation we continue to shape great experiences!
Do you want to be part of Husqvarna Group and pursue a challenging career in an international environment? Read about our job openings and trainee programs here: husqvarnagroup.com/career
