Product Manager - Application Marketplace

About HighLevel

Founded in 2018, HighLevel Inc. is a B2B SaaS Platform catering to Marketing Agencies. We aim to provide a comprehensive solution for marketing agencies, offering cutting-edge tools and seamless client service. Our diverse clientele includes digital marketing agencies, Ads agencies, SEO agencies, Call center/Sales agencies, and freelancers. We serve various niches such as real estate, dental & medical, local businesses, e-commerce, professional, and field services.

Our platform encompasses a wide range of products, including CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, omni-box communications, social media, invoicing & payments, and more. Currently, we support over 50,000 agencies and 500K+ small & medium businesses. Our remote team of 1200+ professionals operates across 15 nations.

Our Website -https://www.gohighlevel.com/

YouTube Channel-https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Blog Post -https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers

HighLevel serves a diverse customer base, including over 70K agencies & entrepreneurs and 650K businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel

We work at scale; our infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

About the role:

We are seeking a talented and experienced Product Manager to join our team. The successful candidate will drive the development of our developer App Marketplace module.

As a Product Manager specialising in App Marketplace, your role will involve overseeing the development and management of our marketplace products and their modules. You will collaborate closely with cross-functional teams, including engineers, designers, marketers, and customer success professionals. Your goal will be to define, prioritise, and deliver innovative solutions that enable our developer partners and customers to grow and manage their businesses seamlessly.

Your roles & responsibilities:

Strategy & Vision:

- Establish the strategic direction and vision for HighLevel's App Marketplace product features.

- Make informed decisions about product roadmaps based on market trends, customer needs, and competitive landscape.

Product Planning and Roadmap:

- Collaborate with stakeholders to identify and prioritize user requirements and feature enhancements.

- Collaborate with customers to identify their needs and current challenges, which would feed forward into the Product planning process.

- Develop and maintain a detailed product roadmap for the App Marketplace, aligning it with the company's overall product strategy and goals.

Requirements Definition:

- Conduct user research, interviews, and data analysis to gather insights and identify pain points.

- Translate user needs into clear and actionable product requirements, user stories, and acceptance criteria.

Product Development and Launch:

- Collaborate with engineering and design teams to ensure timely and high-quality product delivery.

- Plan and execute product launches, including creating go-to-market strategies, coordinating marketing efforts, and driving user adoption and engagement.

Stakeholder Communication:

- Communicate product plans, progress, and updates to internal teams and stakeholders, including executives.

- Act as a subject matter expert on App Marketplace, providing guidance and support to internal teams and external customers.

Performance Monitoring and Analysis:

- Define and track key product metrics to evaluate product performance and drive data-driven decision-making.

- Monitor customer feedback and conduct competitive analysis to identify areas for improvement and address customer pain points.

What we’re looking for;

Domain Knowledge: Strong understanding of CRM & SaaS concepts, technologies and market trends.

Analytical Skills: Excellent analytical and problem-solving skills. Ability to use data and metrics to drive product decisions and measure product success.

Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and concepts to both technical and non-technical stakeholders.

Leadership and Collaboration: Strong leadership skills to drive the product vision, influence cross-functional teams, and work collaboratively in a fast-paced, agile environment.

User-Centric Mindset: Deep empathy for users and a strong passion for delivering exceptional user experiences.

Business Acumen: Understanding business models, market dynamics, and competitive landscape. Ability to align product decisions with business goals and drive product success.

Experience with App Marketplace: Prior experience in building and managing app marketplace products for a CRM platform or product.

Experience;

Minimum 3+ years as a Product Manager, with a preference for CRM products & SaaS experience. 

Bachelor's degree in computer science, engineering, business, or a related discipline.

Familiarity with leading CRM platforms and their landscape

Indicative Interview Process:

Please note that the sequence and number of rounds may vary based on candidature, interim feedback, and role requirements.

Step 1: Introductions & Exploratory Call, duration 30 mins

The step aims to introduce High Level to you and help answer questions about our Vision, Mission, and roadmap and get to know you better!

 Step 2: Product Round, duration 60 mins

This round assesses your product management skills and abilities across various dimensions, such as strategic thinking, product judgement, stakeholder management and problem-solving.

Step 3: Product Round - Case Study, duration 60 mins

The goal of this is to understand your understanding of product sense, strategic thinking, analytical sense and understanding of tech systems. 

Step 4: Cultural Fitment Round, duration 60 mins

The goal is to assess cultural fit by discussing values, behaviours, traits, and other relevant aspects to ensure alignment between the candidate and the company's culture

Why should you join us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company. 

Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.