Principal Brand Strategist, StreetEasy

About the teamThe StreetEasy Marketing team is responsible for attracting, engaging and nurturing home shoppers, as well as connecting them with our outstanding network of agents to provide a guided experience that enables more people to make New York City home. Our Director of Integrated Marketing is looking for a Principal, Brand Strategist to lead the StreetEasy brand into an exciting new chapter.

About the role

StreetEasy is seeking a strategic marketing leader with a passion for NYC real estate and a natural instinct for captivating audiences. As our Principal, Brand Strategist, you'll play a pivotal role in shaping StreetEasy's brand narrative and driving engagement across our paid, owned and operated channels. This senior-level individual contributor role operates with high autonomy and cross-functional influence without direct reports, focusing on strategic leadership through expertise and collaboration.

Core Responsibilities

• Spearhead comprehensive brand strategy and marketing initiatives for StreetEasy, effectively reaching both consumer and partner audiences.
• Develop and refine the StreetEasy brand strategy, creating strategic frameworks (brand positioning, messaging, architecture) to help us evolve the brand, bringing it to life in a compelling and consistent way.
• Collaborate with Product and Brand Creative teams to implement a strategic brand evolution roadmap.
• Provide strategic direction to cross-functional teams, ensuring all executions align with established brand guidelines and objectives.
• Lead the strategy and implementation of StreetEasy's annual brand campaigns across the full marketing mix (OOH, Digital, Social, Influencer) in partnership with creative agency and the Zillow performance media team.
• Serve as primary liaison with StreetEasy's agency of record, overseeing agency scope, budget and brand campaign development from strategy to production.
• Commission and request research to uncover actionable insights into emerging cultural trends and new audience segments based on business opportunities.
• Immerse yourself with key stakeholders to understand their business context and complexity; consult on how the brand is accelerated through their work (product, experience, business model, etc)
• Create compelling audience personas and narratives that effectively communicate consumer motivations and aspirations to internal stakeholders.
• Manage marketing budget allocations, optimizing brand investments for maximum effectiveness.
• Report on the state of the brand and competitive landscape via qualitative and quantitative tracking research.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $127,100.00 - $203,000.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 10+ years of Brand Marketing experience at an established brand and/or agencies
• Prefer NYC-area
• Passionate about championing audience-centered brand activation, routinely presenting ideas that combine learned intuition, robust data and new thinking
• Known for translating complex concepts into simple, digestible ones
• Demonstrated success leading brands through refreshes and/or adaptation of brand foundations
• Successfully motivated cross-functional teams throughout the organization to integrate brand strategy into their work initiatives.
• Proven track record leading strategy for high-impact integrated brand campaigns
• Highly skilled at synthesizing quantitative and qualitative data into compelling brand insights and actionable strategies
• Innovative creative thinker
• Resourceful self-starter with strong collaborative capabilities
• Excellent oral and written communication skills with ability to influence stakeholders
• Self-directed with demonstrated work ethic
• Adept at navigating fast-paced environment and thriving amid ambiguity

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.