PR and Digital Marketing Manager

This position requires a creative thinker with a strong understanding of public relations, social media trends, and digital marketing techniques to drive engagement, increase brand awareness, and manage the organization's reputation across various platforms. The role involves developing and executing marketing campaigns and collaborating with across multiple departments to deliver content through company website, social media platforms and advertising. 

In addition to managing our digital presence and PR strategies, this person will play a key role in fostering a vibrant and inclusive workplace culture by conceptualizing and organizing events that enhance employee satisfaction and collaboration. 

Responsibilities:

• Lead social media initiatives with a well-organized content calendar, from content creation, scheduling and managing content that is engaging and relevant to company profile across social media platforms (e.g. LinkedIn, Instagram, Facebook etc.) 
• Develop and execute marketing strategies setting clear goals and budgets to drive recruitment, sales, and employee engagement 
• Stay updated on digital marketing trends, platform updates and emerging tools to implement fresh and innovative strategies 
• Manage paid social media campaigns to increase brand visibility and engagement 
• Analyze social media metrics data and prepare and present analytics reports to track the success of campaigns and suggest improvements 
• Ensure consistent branding and messaging across all communication channels 
• Monitor online reviews and sentiment across different social media platforms, addressing concerns to maintain a positive reputation 
• Draft compelling content for various platforms, including social media, blogs, press releases, and newsletters, ensuring alignment with company messaging 
• Collaborate with design teams to produce engaging creative assets, such as graphics, videos, and multimedia content 
• Partner with engineering, HR, and recruitment teams to create content that showcases technologies worked on, company achievements, culture and values 
• Collaborate with Leadership to create internal messaging for major company announcements and initiatives 
• Plan and execute in-house events to foster employee engagement, team bonding and company culture 
• Work with cross-functional teams (like Operations, IT, Events Committee, etc.) to plan events such as themed celebrations, wellness programs, team-building activities, learning and development, employee appreciation events, etc 
• Gather employee feedback post-events and refine strategies to enhance participation and satisfaction 

Technical Skills: 

• Proficiency with using social media platforms and analytics tools (like Google Analytics, Meta Business Suite etc.) 
• Proficiency in using graphic design tools like Canva or similar platforms 

Personal Skills: 

• Effective written and verbal communication skills, with attention to detail 
• Creative thinking and problem-solving abilities 
• Ability to multitask and manage multiple projects with deadlines 
• Team player with strong planning, organizing, and time management skills 
• Ability to adapt to different audiences and analyze trends 
• Ability to learn new tools relevant to the job and stay updated 

Education and Work Experience: 

• Bachelor's degree in business administration, Digital Marketing, Public Relations, or a related field 
• Minimum of 6 - 8 years of experience in social media management, digital marketing, or public relations (experience in a combined role is a plus)