This role is with SolarSquare - one of our portfolio company
About SolarSquare
SolarSquare is one of India’s leading residential solar companies, revolutionizing the way homeowners adopt solar energy. With a strong commitment to innovation, customer-centricity, and sustainability, we are on a mission to make rooftop solar a mainstream choice for Indian households. SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India’s fastest growing residential solar brand in 2 years.
1. Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)
- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing
- Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads
- Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives
- Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)
- Expertise in Meta (Facebook and Instagram) advertising, including: - Facebook Ads Manager - Instagram Ads
- Audience Insights and Custom Audiences
- Retargeting and Lookalike Audiences
- Dynamic Ads
- Video Ads
- Strong understanding of all Google Ads formats, including:
- Search Ads
- Display Ads
- Video Ads (YouTube)
- Shopping Ads
- App Campaigns
- Experience with conversion tracking, pixel setup, and event tracking
2. Reviewing end-to-end PPC strategy and execution on Google and Meta
- Strategizing, creating, and managing campaigns across various digital channels
- Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI
- Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes
- Driving improvements in ROI and cost per acquisition (CPA) across all channels
- Extensive experience in running tests & experiments, bidding strategies and attribution tools
3. Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads
- Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness
4. Budget planning and implementation schedules to achieve revenue goals
- Manage budget allocations, bid strategies, and optimize for ROI
- Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner
5. Data collection and analysis
- Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns
- Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs) - Establish data collection mechanisms + processes, allowing quick feedback loops for various teams
- lead qualification, pre-sales and field sales team
- Measure and improve website traffic and web conversion
- Monitor competitor activity and keep an eye out for trends 6. A little bit of everything
- Design and develop different messaging strategies for key stakeholders
- Identify and evaluate new digital technologies and web analytics tools
- Work closely with the wider marketing team to optimize audience and communication strategies
- Collaborate with the content and design teams to create compelling ad creatives and landing page
4+ years of digital marketing experience preferably in B2C product or financial/investment services industry
● Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven insights to optimize results
● Proven digital and performance marketing skills - experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation etc.
● Strong verbal and written communication skills
● Google Ads and Facebook certifications are a plus
● Entrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goals
● Humble, open to feedback and collaborative
● Joining the leadership team; having a high level of work independence, autonomy and empowerment to lead company-wide changes.
● Being part of a start-up from an early stage, lead your area of expertise and be a part of this exciting growth journey of changing the renewable energy landscape.
● Excellent platform for learning how to build teams, achieve goals and handle high growth situations. Ideal for people with entrepreneurial ambitions.
Top Skills
What We Do
At Elevation Capital, we evaluate and understand the exponential nature of technology, how it evolves, how it affects us, and we invest in ideas. Ideas that will become the future.
Our investment choices relate to the individuals we represent in our portfolio. We look for individuals that have a solid vision of the future they want to create and a deep understanding of the technology of their endeavour. The future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. We at Elevation Capital chart the submerged rocks of the future.
