Global Marketing Analytics & MMM Manager

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Role Summary

• The Manager, MMM Analytics will play a critical role in the Global Center of Excellence (CoE), driving Marketing Mix Modeling (MMM) innovation, automation, and efficiency. This role is responsible for global consolidation of MMM results, building data pipelines, enhancing reporting automation, and influencing local Business Units (BUs) on media and marketing effectiveness.
• The ideal candidate will have strong analytical skills, leadership capabilities, and executive presence to engage with senior stakeholders across geographies. While not required to perform data science, the candidate must understand modelling principles to evaluate vendors and ensure the integrity of measurement methodologies.
• Prior experience in Consumer Packaged Goods (CPG) is highly preferred, along with a strong academic background in Engineering, Economics, Statistics, or Mathematics.

Why Join Mondelez?a

• Global Impact: Be part of a high-impact global team shaping marketing analytics strategies at scale. Work closely with local and global teams, vendors, and executive stakeholders
• Innovative Environment : Lead MMM transformation with automation and innovation at the forefront.
• Leadership Exposure: Collaborate with Senior Stakeholders and Drive Change in Multinational Set up.

Key Responsibilities
1. Global MMM Strategy & Transformation

• Investigate, plan and execute a new operating model for MMM delivery that will bring economies of scale, simulation capabilities and a more holistic view of business performance.
• Define key stakeholders impact, risks and opportunities, and execute a robust communication plan to drive organizational change.
• Develop new processes and ways of working.
• Partner with local BUs to influence decision-making and ensure alignment with global measurement standards.

2. Leadership & Stakeholder Influence

• Act as a strategic thought partner to regional marketing and insights teams, translating MMM insights into actionable business recommendations.
• Engage with senior stakeholders, presenting insights with clarity, confidence, and executive presence.
• Provide guidance and training to local teams on MMM best practices, data-driven media planning, and investment optimization.
• Drive change management initiatives to ensure the adoption of data-driven decision-making across BUs.

3. Media Performance & ROI Optimization

• Consolidate local Media ROI results into a Global Report.
• Derive insights on Brands performance, Saturation curves and opportunities to redirect investment.
• Support defining Media ROI targets for short/longer term.
• Set and communicate overall MMM objectives, timing, deliverables through SLAs.

4. MMM Center of Excellence & Knowledge Sharing

• Serve as an internal expert on MMM, educating and upskilling local teams on the latest methodologies and trends.
• Regularly update global stakeholders on industry best practices, media landscape shifts, and emerging analytics technologies.
• Lead global workshops on media performance measurement, MMM simulation, and investment optimization.

5. Vendor & Data Management

• Curate a list of approved global MMM vendors, ensuring methodological rigor and alignment with business needs.
• Evaluate vendors based on their modeling principles, data integration capabilities, and service quality.
• Negotiate rate cards, service-level agreements (SLAs), and contract terms with key partners.
• Support the Joint Business Planning process with strategic media partners (Google, Meta, etc.).
• Ensure robust data governance by leveraging Nielsen RMS, Kantar databases, and other relevant marketing intelligence sources.

Required Skills & Expertise/Experience
Technical & Analytical Expertise

• Strong analytical skills to derive actionable insights from MMM and media data.
• Solid understanding of MMM modeling to evaluate vendor methodologies.
• Experience with large marketing datasets, media analytics, and performance measurement.
• Familiarity with Nielsen RMS, Kantar databases, and syndicated data sources.
• Awareness of data pipelines and automation frameworks (not hands-on but able to oversee).

Leadership & Business Acumen

• Proven ability to influence stakeholders in a global, matrixed organization.
• Strong executive presence and ability to present insights effectively.
• Experience driving change management and adoption of new analytics tools.
• Strong collaboration skills across marketing, finance, and analytics teams.

Marketing & Media Knowledge

• Deep understanding of marketing effectiveness, media investment, and digital transformation.
• Knowledge of advertising, promotions, pricing, and product strategies related to MMM.
• Experience in setting Media ROI benchmarks and optimizing investments.

Preferred Background & Qualifications

• Industry Experience: Strong preference for candidates with CPG experience.
• Education: Degree in Engineering, Economics, Statistics, Mathematics, or related fields.
• Global Exposure: Experience managing global analytics projects in a multinational environment.

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Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
At Mondelēz International, our purpose is to empower people to snack right by offering the right snack, for the right moment, made the right way. That means delivering a broad range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands globally and locally including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the top position globally in biscuits, chocolate and candy and the second top position in gum.
Our 80,000 makers and bakers are located in more than 80 countries and we sell our products in over 150 countries around the world. Our people are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen-and happen fast.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Analytics & Modelling
Analytics & Data Science