About the Role:
The Performance Marketing Manager will work across all of performance marketing as the chief liaison between our marketing agency and Growth/Marketing teams. They will work with channel managers to measure performance and track media budgets, set channel strategy through revenue growth prioritization and A/B testing, and coordinate cross functional efforts with creative, digital product, merchandising, and e-commerce teams. Success in this role will come from an ability to switch between data analysis, and project management.
The ideal candidate will have a background in performance marketing and channel management, and is looking for an opportunity to expand responsibility across performance channels for a more holistic approach to driving growth for an e-commerce business. This role has a unique opportunity to help define our performance marketing strategy as we accelerate our existing growth trajectory.
Specific responsibilities:
- Be the primary liaison between our performance marketing agency and internal teams
- Manage and optimize paid campaigns across channels, including Meta Ads, Google Ads, Display, Affiliate, and CTV.
- Support the launch and execution of new test channels.
- Strategize and analyze performance to drive scalable growth to meet ROAS targets.
- Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results.
- Create reporting and monitor key performance metrics including spend, revenue, ROAS, and budgets.
- Maintain a robust A/B testing schedule in conjunction with agency and channel leads, and communicate results to the leadership team
- Leverage customer segmentation and target market inputs to optimize media performance
- Work closely with creative and ecommerce teams to develop high performing ads
- Drive operational excellence across performance marketing channels
What you’ll need:
- 3-5 years of experience in performance marketing, preferably in e-commerce and/or retail
- Hands on channel management experience on Meta and Google Ads
- Experience utilizing data analytics tools including Google Analytics and/or media measurement platforms (MMPs), to produce and/or monitor full-funnel reporting (data driven decision-making)
- Analytical and creative problem solver with a strong curiosity to find scalable new growth opportunities
- Ability to define and execute on informative A/B tests as well as communicate learnings and next steps based on results.
- Demonstrated results must include optimizing for revenue/traffic growth
- Comfortable with project management tools and building new best practices for working cross functionally
- Exceptional storytelling and communication skills
- Proficiency in Microsoft Excel and Google Sheets
Compensation, Benefits, & Additional Details:
At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.
- Compensation: $100,000 - $125,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
Top Skills
What We Do
Health-E Commerce is a consumer health and wellness online retailer, comprised of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs.
We are passionate about helping consumers to improve their health and maximize their health savings through qualified shopping and education. Through our websites, eligibility lists, and content, we help consumers understand, manage, and use their benefits. We also advocate for the eligibility of important new product categories, such as OTC meds and feminine care, to increase the types of everyday products that are eligible.
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