Engagement Marketing Manager, (AJC)

At The Atlanta Journal-Constitution (AJC), our mission is to be the most essential and engaging source of news for the people of Atlanta, Georgia and the South. As we transition from a historic daily newspaper to a dynamic modern media company, we are seeking a talented Engagement Marketing Manager to join our team. The AJC believes that when you cover the South, you uncover the nation. It's a belief that's produced award-winning journalism, elevated our community, and captured the substance and soul of our hometown.
If you're ready to make headlines with your talent and drive, we want you on our team. Apply now and be a part of the next chapter in the AJC's transformation.
In this crucial role, you will guide the strategic efforts that strengthen the relationship we have with our users and drive habitual product adoption. Your work will have a direct impact on customer lifetime value and overall subscriber retention.
Reporting to the Sr. Growth Marketing Manager (Retention & Engagement), you will help build a best-in-class engagement engine, focusing on optimizing the user lifecycle journey, from account registration through cancellation. This role will help craft a new user activation strategy, engaging both casual readers and those interacting with various AJC paid subscription products on a more regular basis. You will leverage the existing benefits of a paid AJC subscription (including but not limited to: subscriber-exclusive newsletters and events, our mobile app product and unlimited access to fact-based, relevant journalism) to activate new and lapsed users through more frequent usage and new value found. You'll partner with groups across the organization, leveraging audience segmentation capabilities and data analysis to enhance the experience across all touchpoints with a focus on building strong product marketing experiences right where our subscribers are using us - on our website and mobile app. And you'll have the opportunity to shape our greater Marketing team here at the AJC, bringing your unique skills, expertise and vision to advance our mission to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia, and the South.
Please note: This person must be based in Atlanta, GA.
In this position, you will:

• User Activation Strategy & Deployment : Audit existing and develop comprehensive user journeys, with a focus on the critical new user activation period to ensure proper onboarding and long-term retention. Craft impactful creative, test and product briefs to guide efficient development of assets, test setup, and product marketing requirements.
• Experimentation & Optimization : Oversee day-to-day engagement campaign management, optimizing based on performance and audience development. Separate signal from noise by employing A/B testing, multivariate testing, and other experimentation techniques to refine campaign performance and ultimately improve engagement and retention rates.
• Cross-functional Collaboration & Customer-Centricity : Collaborate effectively with cross-functional partners across Product, Analytics & Research, Integrated Marketing, Programming, Newsroom, Customer Care, and third-party partners/vendors (as needed) to align on strategies, prioritize initiatives, and deliver seamless, customer-centric experiences that resonate with our audience and drive meaningful growth across key performance indicators (ex. unique product/feature usage, active days per month, customer save rate, churn rate, etc.)

• Audience Segmentation, Targeting, and Personalization : Utilize audience segmentation and data analysis to identify opportunities for targeted messaging, churn prevention and other personalized experiences across the customer lifecycle.
• Project Prioritization & Impact Assessment : Leverage a data-driven approach to identify, size, and prioritize projects based on their potential impact on key outcomes such as subscriber retention, lifetime value, and engagement metrics, ensuring resources are allocated effectively to drive sustainable growth.

Qualifications:

• Proven experience in growth marketing, retention marketing, or customer communications, preferably at a subscription-based digital media or direct-to-consumer business.
• Expertise in developing and executing marketing campaigns across multiple channels (email, onsite, mobile app); proficiency in digital marketing tools, analytics platforms, and marketing automation or AI tools. Experience with Iterable, Optimizely is a plus.
• Deep understanding of customer lifecycle marketing, segmentation strategies, product marketing and personalized marketing tactics
• Excellent communication, project management, and cross-functional collaboration skills
• A driven team-player, biased towards action. Eager to get your hands dirty and drive projects through completion.
• Detail-oriented with the ability to juggle multiple projects at one time, prioritizing based on impact on team OKRs
• Adept problem-solver with a strong focus on innovation and continuous improvement
• A bachelor's degree and 6 years of relevant experience, or MS plus 4 years of experience, or PhD plus 1 year of experience, OR 10 years' experience with no degree

USD 99,000.00 - 165,000.00 per year
Compensation:
Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.