Area
TRACTIAN is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
What will you do
As a Performance Analyst (Inbound Marketing), you’ll play a crucial role in driving and optimizing our inbound marketing campaigns across multiple regions. Focused on data-driven insights, you’ll track and analyze key performance metrics across our funnels, identify opportunities for conversion rate improvement, and ensure our campaigns are consistently delivering high-quality leads. Working closely with media buyers, SEO, CRM, and demand generation teams, you’ll take ownership of campaign execution—from setup to continuous optimization—ensuring alignment with our broader marketing goals while maintaining a strong attention to detail in every stage.
Responsibilities
- Campaign Management & Optimization: Plan, execute, and optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, and Meta to drive lead generation and brand awareness.
- Data Consistency & Validation: Ensure data alignment across HubSpot, Looker, and Metabase to maintain accurate reporting and insights.
- Technical Setup & Maintenance: Manage ad pixel integrations in HubSpot and monitor technical setups for tracking and campaign performance.
- Documentation & Process Standardization: Organize and maintain process documentation to support consistent standards and best practices.
- Creative Coordination & Branding Alignment: Collaborate with content teams to ensure creatives align with brand standards and update landing pages for optimal performance.
- Lead Nurturing & Funnel Optimization: Work with CRM and sales teams to monitor and optimize the lead journey, addressing drop-offs to improve conversion.
- A/B Testing & Experimentation: Conduct A/B tests on ads, copy, and landing pages to enhance conversion rates.
- Advanced Analytics & Reporting: Provide detailed performance reports and insights on KPIs across regions (US, BR, MX).
Requirements
- Technical Skills: Proficient in Google Analytics, Supermetrics, Looker, Excel, and ad platforms (Google Ads, LinkedIn Ads, Meta); HubSpot, Apollo, and Amplitude experience a plus.
- Analytical Expertise: Strong data analysis skills; able to translate complex data into actionable insights.
- Attention to Detail: High accuracy in campaign setup and management, overseeing multiple accounts in US, BR, and MX.
- Collaborative Attitude: Comfortable working with cross-functional teams to align goals and share insights.
- Mindset: Passionate about the operational aspects of ad management, with a keen interest in campaign details and optimization.
Bonus
- Experience with Tag Manager, Data Studio, and new channel implementation.
- Skills in B2B lead nurturing tools and building ROI-focused dashboards.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
