Partner Marketing Manager
Location: Pune, India
HG Insights is seeking a Partner Marketing Manager to drive co-marketing efforts with our rapidly growing network of strategic partners. This role is pivotal in managing partner relationships, executing joint marketing initiatives, and ensuring successful collaboration to amplify brand awareness, generate demand, and drive revenue growth.
As a key member of the marketing team, you will create and execute partner-focused campaigns, including events, webinars, content development, and digital marketing initiatives. The ideal candidate is a strategic marketer with strong project management skills, excellent communication abilities, and a passion for building and nurturing partnerships.
What You'll Be Responsible For:Partner Co-Marketing Strategy & Execution
- Develop and execute co-marketing strategies that align with HG Insights’ business objectives and partner goals.
- Create and manage joint marketing campaigns, including events, webinars, digital promotions, and content initiatives.
- Ensure effective positioning and messaging for partner-related marketing efforts.
Event & Webinar Management
- Plan and execute partner-related events, trade shows, and webinars to drive engagement and pipeline growth.
- Manage logistics, promotions, and post-event follow-up for partner marketing initiatives.
Content Development & Brand Messaging
- Develop compelling co-branded content, including case studies, whitepapers, blog posts, and sales enablement materials.
- Ensure brand consistency and message alignment across all partner marketing collateral.
Relationship Management & Cross-Functional Collaboration
- Serve as the primary marketing point of contact for partners, ensuring seamless communication and alignment.
- Work closely with sales, product, and customer success teams to support go-to-market (GTM) efforts.
- Collaborate with partners to develop joint value propositions and integrated campaigns.
Performance Tracking & Optimization
- Track, measure, and report on the success of partner marketing initiatives using key performance indicators (KPIs).
- Leverage data insights to optimize marketing strategies and improve partner engagement.
What You’ll Need:
- 3+ years of experience in partner marketing, channel marketing, or B2B marketing.
- Proven success in developing and managing partner co-marketing programs.
- Strong project management skills with the ability to handle multiple initiatives simultaneously.
- Excellent communication, collaboration, and relationship-building skills.
- Experience in event management, content creation, and digital marketing.
- Ability to work independently and cross-functionally in a fast-paced, global environment.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
- A data-driven mindset with experience in tracking campaign performance and ROI.
- Undergraduate degree in Marketing, Business, or a related field (MBA preferred).
Why Join HG Insights?
- Be part of a dynamic, fast-growing enterprise SaaS company.
- Work with an innovative team driving AI-powered market intelligence solutions.
- Collaborate with global teams based in the USA and UK.
- Enjoy career growth opportunities in a high-impact role.
If you're passionate about partner marketing and looking to make an impact in a leading B2B SaaS company, we’d love to hear from you!
HG Insights is an equal opportunity employer and values diversity at all levels.
#LI-JS1What We Do
Technology companies are under continuous pressure to maintain aggressive year-over-year growth in an increasingly competitive global landscape. To hit these aggressive growth targets requires more than the best product, distribution, and people. It requires the best data.
For companies selling technology, there is no greater competitive advantage than having detailed, accurate, up-to-date intel on the global technology landscape, from which technologies are companies using, to how much they are spending on those technologies, to which technologies they’re actively researching, and which GSIs are influencing their purchase decisions.
Having this data enables you to make better decisions on which markets to prioritize, which products to build, where to allocate resources, who to partner with, how to design territories, and which accounts to prioritize, all the way down to what message to use.
Why Work With Us
We believe our people are crucial to our success. We work in an inclusive environment where different backgrounds and perspectives are valued and encouraged, regardless of any individual differences. We welcome new ideas and we believe our employees are the catalysts that spark innovation every day and we celebrate our successes along the way!
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