Job Title: Partner Marketing Manager
Location: Remote
Company Overview: Transact Campus + CBORD are the leaders in innovative payment and mobile credential solutions for a connected campus. Our mission is to create compelling technology that uniquely simplifies campus operations and makes a meaningful difference in students’ lives. With a highly configurable, mobile-centric campus technology ecosystem, we partner with higher education institutions to simplify and seamlessly connect the student experience across the full spectrum of student life on campus.
About the Role: We’re looking for a results-driven Partner Marketing Manager with 3-5 years of experience in B2B marketing, channel marketing, or partner programs. In this role, you will collaborate with cross-functional teams and external partners to develop and execute co-branded marketing campaigns that drive revenue, enhance brand awareness, and support partner success. These highly visible, business critical programs will drive top-line revenue growth.
Key Responsibilities:
Go-to-Market Strategy: Collaborate closely with partners to develop comprehensive, integrated marketing plans that align with both their business objectives and our own. This includes identifying and targeting shared audiences, leveraging joint resources, and coordinating efforts across channels such as digital campaigns, events, content creation, and social media. The goal is to ensure a cohesive and impactful approach that drives brand awareness, engagement, and measurable results for all stakeholders. Additionally, track and optimize these strategies based on performance metrics to continuously improve and align with evolving market trends.
Campaign Project Management: Project manage and oversee the execution of co-branded marketing campaigns to include coordination of both cross-departmental and external resources to ensure campaigns are executed flawlessly, delivered on time and within budget. Cobranded campaigns can include webinars, events, email marketing, content marketing, and digital initiatives. Maintain campaign calendars to ensure alignment/mitigate overlap with other campaign initiatives.
Content Development: Collaborate to create and manage partner-focused content, including sales enablement, case studies, whitepapers, blog posts, and presentations.
Performance Tracking:Measure and analyze the impact of partner marketing activities, providing insights and recommendations for continuous improvement. Provide monthly performance measurement to partners and internal stakeholders.
Qualifications & Skills
- Bachelor’s degree in business, marketing, or communication
- 3-5 years of experience in partner marketing, channel marketing, or B2B marketing
- Ability to manage multiple projects in a fast-paced environment.
- Accountability and the ability to work independently and take initiative.
- Experience working with channel partners, resellers, or technology alliances.
- Proficiency in marketing automation tools (e.g., HubSpot, Monday, Zift)
- Strong understanding of co-marketing strategies and sales enablement.
- Excellent communication and relationship-building skills to collaborate effectively with partners.
- Strong analytical mindset with the ability to measure marketing ROI.
Preferred Qualifications
- Experience in SaaS, fintech, & edtech industries
- Knowledge of digital marketing, SEO, and paid media strategies.
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions.
If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.
Transact Campus Inc. is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.
For more information on other job opportunities and our amazing culture, check us out HERE.
What We Do
Through transformative payments and credential-driven transactions and privileges, Transact partners with institutions to help them make their student and family experience mobile-centric, personal and individualized, and completely connected all across campus.
Our open enterprise-class cloud platform enables mission-critical capabilities that translate into superior student and family experiences, integration with every aspect of campus life, and richer institutional insight. Build the type of connected campus experience students and families expect with integrated tuition and fee payments, comprehensive dining and retail credential-driven transactions, configurable security and privilege management, and automated attendance and events. At each interaction across these capabilities, capture meaningful data so campus leaders can make informed decisions and take proactive action. And easily integrate with your campus systems and partners with a broad, open ecosystem, maximizing existing investments, evolving quickly, and delivering a personalized solution.
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