Paid Search Specialist

Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region. 

We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.

What you’ll do ​& Who you are

We are seeking an experienced Paid Search Specialist to join the Benelux Marketing Team to lead on executing our search acquisition and retention roadmap. You will be part of a great team of talents in an agile and international environment.

You will be responsible for daily management of digital campaigns across multiple search platforms (Google Ads, Bing, Shopping), including campaign set-up, tracking, troubleshooting and optimization. You are technically sound, and a good data detective. It is expected that the Paid Search Specialist will be the "go-to" expert for topics across our search channels.

The Paid Search specialist will run campaigns for our Re-commerce, Mobility and SMB verticals. In this role you report into Head of Paid Media, whilst embedded in the Marktplaats marketing team consisting of Integrated Marketing, Brand, Content & CRM specialists as well as external strategic Ad Tech partners and various agencies.

What you'll do

• Build Digital Marketing campaigns: experienced in day-to-day management of campaign set-up, trafficking, tracking, troubleshooting of digital campaigns on channels such as Paid Search, Feedbased Remarketing & Prospecting, Shopping and App Campaigns. 

• Manage and optimize Digital Marketing campaigns within your channel responsibility: you will be hands-on, with a continued strive to improve performance, embrace automation and technology to streamline processes.

• Analyse, report, and present results: high level of cognitive analysis required and ability to understand data and the story it tells. Report these findings in a clear manner and identify additional opportunities.

• Scale your expertise: Keep ahead of the industry landscape to identify any potential opportunities for our business. Communicate and share learnings locally and globally with the intent to drive and scale best practices.

• Contribute to the identification of emerging media consumption & technology trends and test new ways to connect with our various audiences across multiple platforms & formats.

• Combine excellent paid digital media market, technical knowledge & data analysis to help the team develop, activate, and optimize a large variety of sophisticated campaigns across the funnel.

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Who you are

• Native Dutch language skills (or Niveau 7 (C2)) and Proficient English language skills

• 5+ years Paid Search experience

• operational PPC account management (optimization, measurement, bidding, structure, audience management, targeting, keyword research, ad copy writing).Strong skills in Google Ads, Microsoft Ads, Google Shopping.

• Experience in managing dynamic ad campaigns with product feed.

• Management and understanding of tracking pixels and Google Analytics.

• Experience in app marketing and marketing automation are a bonus.

• A passionate & data driven media expert with great knowledge of the Dutch digital media landscape as well as progressive measurement & optimisation techniques.

• A strong teammate who enjoys collaborative, dynamic team settings.

• Demonstrated digital paid media execution to very elevated expectations, with Individual responsibility for great performance.

• Willingness to develop further, proactive, Innovative and enterprising way of thinking.

• Proficient in autonomously managing and prioritising diverse tasks within challenging timeframes.

• Proficient in fostering clear and effective dialogue: the ability to explain technical concepts to non-technical audiences, and guide team members on doing the same.

• You are currently a resident of the Netherlands and you are entitled to work here (EU citizen, in possession of VISA, residence permit etc.)!

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Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary 💸

• Participation in our Short Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.