Job Description
Channel Marketing Associate Manager - Away Frome Home
About the role
- Develop and implement channel-specific marketing strategies to grow brand presence in away-from-home markets.
- Lead the development of customer activation plans, trade marketing strategies, and promotional campaigns.
- Analyze market trends, customer insights, and competitor activity to identify opportunities and optimize performance.
- Collaborate with BDMS, KAMs and brand teams to ensure alignment between marketing initiatives and commercial objectives.
- Manage and allocate the marketing and equipment budget efficiently.
- Develop and optimize the AFH portfolio based on market trends and needs.
- Drive innovation by identifying new marketing opportunities in the away-from-home landscape.
Skills needed
- Strategic Channel Marketing & Trade Activation - Proven ability to develop and execute effective marketing strategies for the AFH channels.
- Proactive & Entrepreneurial Mindset - A self-starter who takes ownership, identifies opportunities, and drives results without waiting for direction.
- Data-Driven & Commercial Acumen - Strong analytical skills to interpret market trends, sales data, and customer insights, turning them into actionable marketing plans with measurable impact.
- Stakeholder Management & Collaboration - Ability to align with BDM's, KAMs and external partners, ensuring seamless execution of marketing initiatives.
- Problem-Solving & Adaptability - Comfortable working in a fast-paced, dynamic environment, overcoming challenges and adjusting strategies based on evolving market conditions
Qualifications
- 5+ years of experience in channel marketing, trade marketing, or B2B marketing, preferably within the foodservice, FMCG, or hospitality sectors.
- Proven track record in developing and executing marketing strategies for away-from-home channels.
- Strong analytical skills with experience using market research, sales data, and performance metrics.
- Bachelor's or master's degree in marketing, Business Administration, or a related field.
- Fluency in English and excellent communication skills.
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
Gallery
Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
