At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
About this role
As a Paid Search Marketing Manager on our New Ventures marketing team, you’ll be a major contributor to Udemy’s global learner acquisition efforts. You will directly contribute to Udemy’s mission of transforming lives through learning by reaching and inspiring new learners to upskill and advance in their careers with Udemy.
Your work will entail the day-to-day management of multiple paid search accounts within Udemy’s global advertising program. Throughout the year, you will manage a variety of paid search campaigns based on quarterly budget and performance goals, test hypotheses for program improvements and present results, and contribute to department-wide initiatives like new product release go-to-market strategies or integrations of new marketing technologies. You’ll get the chance to work directly with marketing leaders and cross-functional teams like engineering, data science, analytics, and creative to help grow and expand your program’s learner base in the Japanese and Korean markets.
What you'll be doing
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Create, optimize, and scale annual paid search investment across Google Ads and Microsoft Ads to maximize program growth.
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Monitor, analyze, and report on channel performance using a diverse set of in-platform and internal metrics; present insights to internal stakeholders and upward to leadership.
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Design, set up, and evaluate experiments on messaging, targeting, and site experience testing; suggest next steps and future tests based on learnings.
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Partner with Udemy’s global performance marketing team, Product & Engineering, and Decision Science teams to improve eventing signals, marketing measurement, automation, and ad-level or on-site personalization.
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Partner with Udemy’s local strategic partners to integrate the Paid Search strategy to the entire marketing approach
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Collaborate with acquisition channel managers on cross-channel strategies.
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Manage relationships with ad agencies, Google, and Bing account teams.
About your Skills
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Paid Search Strategy and Optimization: Strong expertise in managing large-scale paid search campaigns (Google Ads and Microsoft Ads), including optimizing investments to maximize growth and ROI.
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Data Analysis and Performance Monitoring: Proficiency in analyzing in-platform metrics (Google Ads, Microsoft Ads) and internal data, with the ability to present actionable insights to stakeholders and leadership.
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Experimentation and A/B Testing: Experience in designing, implementing, and analyzing experiments (messaging, targeting, user experience), with the ability to derive insights and suggest future strategies based on test outcomes.
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Cross-Functional Collaboration and Stakeholder Management: Ability to work closely with Product, Engineering, and Decision Science teams to improve marketing signals, measurement, automation, and personalization; manage relationships with external agencies and account teams (Google, Bing).
What you’ll have
While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:
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4 or more years managing paid search accounts (either at an agency or a brand).
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Fluency in Japanese and English. Korean is a plus.
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Experience with accounts spending $100K+/month.
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Previous experience collaborating with at least one other paid advertising team: paid social, programmatic, affiliate, content syndication, media planning, etc.
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Experience in running full-funnel brand campaigns with clear performance-driven objectives.
Proficiency using spreadsheets; familiarity with advanced systems like Google Analytics or Tableau -
Experience with various campaign types: Branding, Search, Demand Gen, Video (YouTube), App, or Performance Max.
#LI-TP1
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
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We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
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Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
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Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
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We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits and Ireland Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
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What We Do
At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped 77 million learners and 17,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
Why Work With Us
As a learning company, we have a rich culture of curiosity. We offer employees free access to every course on the platform, as well as a $1,500 yearly stipend that can be used for educational opportunities, conferences, books, and more. We also host guest speakers and have a comprehensive and internal training curriculum. Become a lifelong learner!
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We offer hybrid work schedules and hybrid working so our people can make work fit their unique needs.
