Paid Search Marketing Manager, New Ventures

About this role

As a Paid Search Marketing Manager on our New Ventures marketing team, you’ll be a major contributor to Udemy’s global learner acquisition efforts. You will directly contribute to Udemy’s mission of transforming lives through learning by reaching and inspiring new learners to upskill and advance in their careers with Udemy.

Your work will entail the day-to-day management of multiple paid search accounts within Udemy’s global advertising program. Throughout the year, you will manage a variety of paid search campaigns based on quarterly budget and performance goals, test hypotheses for program improvements and present results, and contribute to department-wide initiatives like new product release go-to-market strategies or integrations of new marketing technologies. You’ll get the chance to work directly with marketing leaders and cross-functional teams like engineering, data science, analytics, and creative to help grow and expand your program’s learner base in the Japanese and Korean markets.

What you'll be doing

• Create, optimize, and scale annual paid search investment across Google Ads and Microsoft Ads to maximize program growth.

• Monitor, analyze, and report on channel performance using a diverse set of in-platform and internal metrics; present insights to internal stakeholders and upward to leadership.

• Design, set up, and evaluate experiments on messaging, targeting, and site experience testing; suggest next steps and future tests based on learnings.

• Partner with Udemy’s global performance marketing team, Product & Engineering, and Decision Science teams to improve eventing signals, marketing measurement, automation, and ad-level or on-site personalization.

• Partner with Udemy’s local strategic partners to integrate the Paid Search strategy to the entire marketing approach

• Collaborate with acquisition channel managers on cross-channel strategies.

• Manage relationships with ad agencies, Google, and Bing account teams.

About your Skills

• Paid Search Strategy and Optimization: Strong expertise in managing large-scale paid search campaigns (Google Ads and Microsoft Ads), including optimizing investments to maximize growth and ROI.

• Data Analysis and Performance Monitoring: Proficiency in analyzing in-platform metrics (Google Ads, Microsoft Ads) and internal data, with the ability to present actionable insights to stakeholders and leadership.

• Experimentation and A/B Testing: Experience in designing, implementing, and analyzing experiments (messaging, targeting, user experience), with the ability to derive insights and suggest future strategies based on test outcomes.

• Cross-Functional Collaboration and Stakeholder Management: Ability to work closely with Product, Engineering, and Decision Science teams to improve marketing signals, measurement, automation, and personalization; manage relationships with external agencies and account teams (Google, Bing).

What you’ll have

While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following: 

• 4 or more years managing paid search accounts (either at an agency or a brand).

• Fluency in Japanese and English. Korean is a plus.

• Experience with accounts spending $100K+/month.

• Previous experience collaborating with at least one other paid advertising team: paid social, programmatic, affiliate, content syndication, media planning, etc.

• Experience in running full-funnel brand campaigns with clear performance-driven objectives.
  Proficiency using spreadsheets; familiarity with advanced systems like Google Analytics or Tableau

• Experience with various campaign types: Branding, Search, Demand Gen, Video (YouTube), App, or Performance Max.

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
  
• Learning is what we do—inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Learn more about our certification here and find out what it's like to work at Udemy on our blog.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

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