Paid Media and Advertising Technology Consultant

The Marketing Channel Strategy & Revenue Optimization center of excellence maximizes the value of Wells Fargo’s marketing channels while curating best-in-class experiences for customers. 

The Paid Media team within this organization is responsible for enabling the decentralized marketing organization to execute paid media initiatives efficiently and effectively. This team oversees the paid media ecosystem including the Advertising Technology stack, Brand Safety program and other Enterprise Paid Media functions. With this broad remit, the team sits at the center of cross-functional experts, orchestrating efforts spanning product, tech, marketing, and analytics.

About this role:

Wells Fargo is seeking a Lead Marketing Consultant on the Paid Media center of excellence team as part of the Marketing Channels Strategy team. The Paid Media center of excellence team focuses on enabling the Advertising Technology stack and paid media operations for the firm. In this role you will have a broad focus to develop strategic roadmaps for powering paid media across all channels including Digital, Social, TV, Audio etc.

In this role, you will:

• Cultivate relationships with the Line of Business marketers to understand their business requirements and evangelize testing new media solutions.

• Lead the Enterprise Brand Safety Program across all paid media channels with internal and external partners.

• Research new features and aspects of current solutions and evaluate them for Wells Fargo’s paid media business needs

• Pressure testing current state solutions for future readiness for third party cookie loss

• Where applicable lead the internal third party contractual and risk responsibilities for vendors in scope

• Support the risk and control activities associated with the Enterprise Paid Media functions.

• Support the enablement of paid media audiences for targeting.

• Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact

• Make decisions in projecting or forecasting future marketing needs

• Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing

• Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or social media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5 + years of experience in social media (Meta, TikTok, Snapchat, LinkedIn) and programmatic media buying platforms (Google DV360, Trade Desk, Amazon Yahoo)

• 3 + years' experience in audience targeting platforms (Adobe Experience Platform, LiveRamp)

• Experience or proficiency in paid media brand safety and third-party verification partners (Integral Ad Science)

• Experience in the financial services

• Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams – LOB marketing, marketing operations/execution, digital product, technology, data management, and data science/modeling

• Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders

• 3 + years in project management. Strong organizational, multi-tasking, and prioritizing skills to drive marketing initiatives.

• Ability to translate complex concepts into simplified solutions in an understandable manner to multiple stakeholders, including senior leaders

• Ability to achieve objectives requiring a high-level of cooperation from cross-functional partners on other teams

• Ability to lead without authority and influence others to improve channel effectiveness

• Intermediate Microsoft PowerPoint skills

Job Expectations:

• Relocation assistance is not available for this position

• Willingness to work on-site at stated location on the job opening

• This position offers a hybrid work schedule

• This position is not eligible for Visa sponsorship

Pay ranges:

• Charlotte North Carolina 96,600-171,800

• San Francisco CA 115,900- 206,100

• Concord CA 115,900- 206,100

• New York New York 115,900- 206,100

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$96,600.00 - $206,100.00

Posting End Date:

11 Mar 2025

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.