Senior Marketing Manager

Here are the problems you’ll be solving

We’re seeking a Senior Marketing Manager with a proven track record in event marketing who is equally comfortable managing multi-channel marketing campaigns. This is a key role on our marketing team, where you’ll lead the strategy, planning, and execution of events while contributing to broader campaigns to drive brand awareness, lead generation, and customer engagement.

At Grocery TV, we have a lean, results-oriented marketing team that moves quickly and punches above our weight. We’re looking for someone who matches the drive and quality standards of our team, and is also excited to help define the in-store retail media category.

Lastly, this role will be a good fit for someone who values being in person with the NYC team in office 3 days a week. Given the role’s focus on events, there will also be travel involved (likely once a quarter).

Responsibilities

• Develop the annual event strategy in alignment with our goals, target audience, and broader marketing campaigns.
• Lead end-to-end event planning, including budgeting, vendor management, logistics, and on-site execution for industry conferences, trade shows, webinars, and hosted events.
• Manage marketing campaigns where events play a major role, coordinating across internal and external stakeholders to maximize the ROI.
• Lead the development of post-event marketing initiatives to extend engagement and nurture leads.
• Oversee the creation of event-related marketing materials such as landing pages, email campaigns, and social media content.
• Support branding efforts by ensuring consistency in messaging and visuals across all marketing initiatives.
• Track and report on the performance of events and their associated campaigns, applying insights to future efforts.
• Creatively leverage partnerships to grow the impact of our events strategy.
• Partner closely with sales, design, product, and leadership to maximize the ROI of events and their associated campaigns.

Growth opportunities

We’re a small team, so this role will be pivotal in both driving forward marketing initiatives and defining our event strategy.

Who we're looking for

• You bring 5+ years of experience in marketing, with a strong emphasis on events from larger conferences to executive dinners.
• You have experience in adtech, martech, and/or retail industries.
• You are a project manager at heart and take pride in your ability to organize and drive projects forward.
• You set a high bar for quality and do this by being meticulous with your own and the broader team’s work—whether it’s in developing an event budget or reviewing a booth’s design.
• You’re laser focused on maximizing the impact of marketing activities and understand how to prioritize especially when it comes to managing a growing event schedule.
• You can quickly grasp the “why” of most marketing projects and push boundaries on the “how,” coming up with creative solutions to achieving our goals.
• You’re consistently looking for ways to improve how we manage events as a part of our broader marketing strategy. You proactively ask questions to fully understand areas of improvement.
• You have excellent written and verbal communication skills.
• You have a proven track record of getting other teams involved in your work in order to improve outcomes.
• You have experience reporting on the performance of events.
• You’re proficient in Hubspot and Google Analytics (or similar marketing automation or CRM tools).

Compensation

As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:

• IC 4: $143,000
• IC 5: $155,000

In our initial conversation, we’ll discuss what level best aligns with your experience.

Interview Flow

1. Apply

Apply and look for a response from our team about the next steps.

2. Intro interview with people team

Our recruiter will give you a call to learn more about you and answer any questions you might have about our team or the role.

3. Technical Interview with hiring manager

This will be a high-level conversation with your future manager. You’ll meet with them to dive into the details of the position and your experience.

4. Technical interview with the hiring team

We’ll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.

5. Values interview with collaborative teams

Chat with two people who work collaboratively with your role to give us a clear idea of how you’ll work with others.

6. Leadership interview

Last but not least, you’ll meet with one of our co-founders to make sure your values and career goals align well with our team.