Paid Media Analyst

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

Fox Nation is the exclusive, members-only content streaming service produced by Fox News Channel.

Fox Nation is looking for a Paid Media Analyst to assist the Manager, Customer Acquisition in media negotiation +buying, digital media strategizing, campaign management, trafficking execution, reporting and analysis. The Paid Media Analyst will have a strong background in digital media planning, preferably with agency experience, with a full understanding of the campaign planning process from start to finish. The Paid Media Analyst must have a proven track record of full funnel media planning, with the ability to plan and execute campaigns based on KPIs and objectives. A successful candidate will have strong paid marketing experience either in-house or at an agency. You must be a self-starter and be able to work independently and as part of the wider team.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Form strategic and tactical digital campaign approaches

• Evaluate and understand media strategy and campaign objectives to develop comprehensive media plans

• Research digital behaviors and market trends to help inform media plans and achieve Fox Nation objectives

• Work with outside vendors to partner on relevant initiatives; bring forward new partner recommendations based on relevancy

• Analyze reporting to help the team develop insights into campaign’s success based on KPIs and objectives

• Work with creative team to streamline development processes for creative assets

• Effectively handle multiple assignments at one time

• Maintain knowledge of industry best practices and new technologies

• Work cross-departmentally to align campaign strategies and goals across the organization

• Assist in budget management and updating/keep track of marketing and partner spends

WHAT YOU WILL NEED

• 2+ years experience in paid media,(either in-house or at an agency)

• Knowledge of paid channels (mainly digital display + OTT)

• Strong communication and organizational skills

• Ability to adjust priorities, and learn quickly in a fast-paced environment

• You are highly proactive and solution-oriented

• Experience with a media/news company is a plus

• Knowledge of social, search, and TV paid channels is highly desirable

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $61,000.00-79,000.00 annually for high cost labour markets such as but not limited to New York City and Los Angeles, $50,800.00-65,800.00 annually for all other US locations. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.