Who We Are
For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.
Business Development Representative
At SPINS, our mission is to increase the presence and accessibility of better-for-you products in the marketplace. We power data-driven growth for brands, retailers, and partners across the CPG ecosystem, helping them make smarter decisions and stay ahead of industry trends.
The Business Development Representative team is SPINS’ engine that drives pipeline and growth. We’re the first point of contact for potential customers, sparking conversations, identifying pain points, and setting the stage for strong, lasting partnerships.
Our Sales Team culture is rooted in three core values: Purposeful, Collaborative, and Curious. These values guide how we work—with each other and with our clients—every single day.
Where You’ll Make an Impact
As an Outbound Business Development Representative (BDR), you will help fuel the growth of SPINS’ data and insights platform by identifying and qualifying new sales opportunities. This role is critical in building pipeline for our sales teams by generating leads and setting meetings with decision-makers at CPG manufacturers, emerging brands, and other entities within the ecosystem.
You’ll work across SPINS’ SMB, Mid-Market, Enterprise, and Channel Partner revenue segments, helping bring data-powered growth solutions to key players in the CPG ecosystem. In this role, you will:
What You'll Be Doing
- Lead Generation – Prospect and identify new business opportunities within marketing, sales, and insights teams at CPG manufacturers and service providers
- Outbound Outreach – Execute multi-channel outbound campaigns (cold calling, email, LinkedIn, social selling) to generate qualified meetings for the SPINS sales team
- Discovery & Qualification – Conduct initial discovery calls to understand prospect needs and assess fit based on SPINS’ solutions and segmentation
- Market Intelligence – Stay informed on retail trends, brand growth patterns, and emerging players in the CPG space to shape outreach strategy
- CRM Management – Maintain accurate records of prospect activity, meeting outcomes, and pipeline progression in Salesforce (or other CRM tools)
- Collaboration & Handoff – Partner with Account Executives to align on territory strategy, ideal customer profiles, and seamless lead handoffs
- Feedback Loop – Share learnings from prospect conversations with marketing, product, and GTM teams to improve messaging and solution positioning
- Industry Engagement – Attend industry tradeshows and networking events to generate interest and uncover high-potential opportunities
Education and Experience
- 1+ years of B2B sales or lead generation experience, ideally in SaaS, data/insights, or CPG-related services
- Strong communication skills—confident, clear, and comfortable building relationships across roles and seniority level
- A genuine curiosity about the business of CPG and how data fuels smarter decisions
- Highly self-motivated with a proactive, goal-oriented approach
- Familiarity with CRM tools like Salesforce and modern prospecting platforms (ZoomInfo, LinkedIn Sales Nav, Outreach.io, etc.)
- Understanding of sales performance metrics – funnel-building, conversion, channel-specific metrics and more
- Ability to conduct prospect discovery
The following is strongly preferred:
- Prior experience working with CPG sales is a plus
- Prior experience working with AI-driven tools and technology
Hiring range: $60,000 base with a $15,000 commission potential.
Note: Applicants must be authorized to work for any US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#LI-SB1 #LI-Hybrid
What SPINS Offers
We have enjoyed tremendous growth over the years and, as a leader in a fast-growing industry, we have no plans to slow down! While all that growth brings excitement, it is also an opportunity for SPINS to show it values the health and wellness of its team members.
- We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
- Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
- Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.
The SPINS Way
- Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
- Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
- Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
- Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.
For details about the information SPINS’s collects about our applicants and how we use it, please see the SPINS Privacy Policy here.
Top Skills
What We Do
SPINS is a wellness-focused data company and advocate for the Natural Products Industry. Over the past two decades, SPINS’ investments have led to a common language used across the industry as well as laid the foundation for the next generation of innovation, while providing dynamic data, actionable insights, and digital activation solutions that drive growth for our clients & partners and contribute to a healthier and more vibrant America. Learn more at www.spins.com.
Why Work With Us
SPINS is a diverse group of positive professionals with a commitment to advancing the Natural, Organic, and Specialty Product Industries. We pride ourselves on building meaningful relationships with each member of our team and fostering professional development.
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