Who We Are
For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.
Business Development Representative – Shopper Experience
At SPINS, our mission is to increase the presence and accessibility of better-for-you products in the marketplace. We power data-driven growth for brands, retailers, and partners across the CPG ecosystem, helping them make smarter decisions and stay ahead of industry trends.
Our Sales Team culture is grounded in three core values: Purposeful, Collaborative, and Curious—these shape the way we work, connect, and grow every day. Whether you're diving into the latest retail media trends or reaching out to the next breakout brand, these values guide every conversation.
The Business Development Representative team is SPINS’ engine that drives pipeline and growth. We’re the first point of contact for potential customers, sparking conversations, identifying pain points, and setting the stage for strong, lasting partnerships.
We’re seeking a proactive and motivated Business Development Representative (BDR) to help power the growth of our shopper media platform by identifying and qualifying new sales opportunities. This role is crucial in supporting our Shopper Experience sales team by generating leads and setting meetings with key stakeholders at CPG manufacturers and the agencies that serve them.
As the first point of contact for many of our future clients, you'll play a critical role in communicating the value of our platform, engaging key decision-makers, and fueling our sales pipeline with high-quality opportunities.
Job Duties and Responsibilities
- Lead Generation – Prospect and identify new business opportunities within CPG brand marketing teams and marketing/media agencies that support shopper marketing and retail media.
- Outbound Outreach – Execute multi-channel outbound campaigns including cold calling, emailing, LinkedIn outreach, and social selling to generate qualified meetings for the Shopper Experience sales team.
- Discovery & Qualification – Conduct initial discovery calls to understand potential client needs and determine fit based on defined qualification criteria.
- Market Intelligence – Stay up to date on shopper marketing trends, retail media innovation, and key players in the CPG space to inform outreach strategy.
- CRM Management – Log activities, track lead progress, and maintain accurate records in Salesforce (or other CRM systems).
- Collaboration & Handoff – Partner with the Shopper Experience sales team to coordinate handoffs, support follow-ups, and continuously improve lead qualification criteria.
- Feedback Loop – Share insights from prospect conversations with marketing and product teams to inform messaging, campaigns, and product development.
- Industry Events – Attend trade shows and conferences to network, generate leads, and cultivate interest in SPINS’ shopper media offerings
Education and Experience
- 1–2 years of experience in a sales, business development, or lead generation role (ideally within Ad Tech, Mar Tech, CPG, retail media, or agency landscape).
- Strong communication and interpersonal skills – you know how to get people’s attention and build rapport quickly.
- Growth mindset and willing to experiment with new ideas and approaches to garner interest
- Comfortable engaging both brand-side marketers and agency partners, with a solid understanding of how they operate.
- Proficiency with CRM tools (e.g., Salesforce), outreach platforms (e.g., Outreach, Salesloft), and lead generation tools (e.g., LinkedIn Sales Navigator).
- Self-starter mentality with a curiosity for the evolving digital marketing and retail media space. • Goal-oriented with the ability to manage time effectively and work both independently and collaboratively.
Salary: $60k/yr + $15k variable compensation
Note: Applicants must be authorized to work for any US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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What SPINS Offers
We have enjoyed tremendous growth over the years and, as a leader in a fast-growing industry, we have no plans to slow down! While all that growth brings excitement, it is also an opportunity for SPINS to show it values the health and wellness of its team members.
- We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
- Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
- Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.
The SPINS Way
- Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
- Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
- Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
- Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.
For details about the information SPINS’s collects about our applicants and how we use it, please see the SPINS Privacy Policy here.
Top Skills
What We Do
SPINS is a wellness-focused data company and advocate for the Natural Products Industry. Over the past two decades, SPINS’ investments have led to a common language used across the industry as well as laid the foundation for the next generation of innovation, while providing dynamic data, actionable insights, and digital activation solutions that drive growth for our clients & partners and contribute to a healthier and more vibrant America. Learn more at www.spins.com.
Why Work With Us
SPINS is a diverse group of positive professionals with a commitment to advancing the Natural, Organic, and Specialty Product Industries. We pride ourselves on building meaningful relationships with each member of our team and fostering professional development.
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