OTC Product Manager

Job Description Summary

Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines. By creating a new and ambitious path, it will provide a unique opportunity for us all, both professionally and personally. Join us, the future is ours to shape!
Job Description Summary:
•To contribute with commercial team to have best quality in Customer/Consumer engagement to support profitable growth agenda with wide range experience in Consumer marketing with full integration among Digital/TV , Trade, Sales & Consumer marketing on Top of Rx Classical marketing competencies.
•Direct responsibility of marketing role of Key OTC/OTX Brands, by developing the overall marketing plan , priorities and drive brand performance supporting the sales teams and the other channels to drive performance and achieve the brand plans.

Job Description

Major accountabilities:

This role offers the opportunity to develop & shape OTC/OTX marketing platform at Sandoz, bringing together strategic thinking and operational execution. Main responsibilities are:

• Responsible for execution, monitoring and analysis of Brand Tactical & Annual plans to ensure the growth of the brand(s) better than Competition Gaining Market Share.
• Study medical and marketing information on products to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups.
• Study the socio-demographic characteristics of consumers, their needs, criteria and attitudes consumption patterns of strategic products.
• Identify the most effective market segments to promote products, the most promising target
• Plan product promotion tactics, develop the scheme, forms, methods, and Digital promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results. (Internal & External KPIs)
• Identifies area market insights and opportunity via customer interactions & KOL visits.
• Collaborate with Marketing, sales, Com Ex and Medical teams to maximize activities:
• Scout centers, KOLs by disease within assigned territory
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
• Prepares content of Integrated Brand Teams and Launch Teams.
• Prioritize resources and activities towards the excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved.
• Support with high quality timely marketing input from the market and implement tactical plans / projects in order to maximize the value of the brand(s) through life cycle management & New Future Launches.
• Plan the supply and demand for products within the area of responsibility, create cycle plans, implementation, and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).
• Ensure the long-term presence of products portfolio at pharmaceutical market accordance with the strategic goals
• Develop and organize events, create planned level of distribution and systematic implementation of new products.
• Support Head of Marketing in building the annual budget and in management of the monthly financial forecasting of total investments

What you’ll bring to the role:

• Bachelor’s degree in pharma or medical background for therapy areas awareness.
• 5 years of marketing experience, including 3 years focused on consumer marketing.
• Strong Consumer Marketing capabilities / experience OTC is a must with proven records in deliverables.
• Above the line ( ATL ) competencies & understanding as : Digital , Social media , TV & Airing.
• Below the line ( BTL ) competencies & understanding as : Trade, in-store activities & on-ground consumer activities.
• Master of business administration (MBA) is preferable.
• Perfect planning, prioritization and decision-making capabilities.
• Excellent oral and written communication skills.
• High resilience and agility with Creative approaches in problem solving.

Skills:

• Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (Plm).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.

Why Sandoz?

Generic and Biosimilar medicines are the backbone of the global medicines industry. Sandoz, a leader in this sector, touched the lives of 500 million patients last year and while we are proud of this achievement, we have an ambition to do more!

With investments in new development capabilities, state-of-the-art production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help more patients gain access to low-cost, high-quality medicines, sustainably.

Our momentum and entrepreneurial spirit is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills experience an agile and collegiate environment with impactful, flexible-hybrid careers, where diversity is welcomed and where personal growth is encouraged! 

Join us!

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

#Sandoz

Skills Desired

Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships