PPC Specialist | Mid-Senior

Marketing (noun) /mar-ket-in(g)/ — placing your product to the best possible position in the market using your awesome advertising mindset.

Join NordLayer’s Marketing department—a strong team of professionals and funny people. Here, we won’t ask you to be a universal employee who can do a little bit of everything. No. In the Marketing department, we all have our roles, duties, and specific areas of focus that are joined for the best result via collaboration and teamwork. Data-driven, highly skilled, and simply human—our secret of being on the top of the B2B network security market.

Paid Digital team ensures NordLayer's online presence through advertising across social channels, creating demand, educating the audience, adapting strategy & driving traffic directly or increasing organic traffic to the website. We have many different goals across platforms, always doing our best to match the tone, dynamics and reach targeted audiences.

Main Responsibilities

• Develop and manage PPC campaigns across multiple channels such as Google Ads, Bing Ads, Linkedin, Reddit, etc.
• Conduct thorough keyword research, analysis, and optimization to improve campaign performance.
• Create, implement, and monitor ad copies and creative assets for maximum relevance and engagement.
• Analyze campaign data and metrics to provide actionable insights and recommendations for improvement.
• Manage budgets effectively, ensuring optimal allocation for maximum ROI.
• Perform A/B testing and continuous optimization of ad campaigns to improve conversion rates.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
• Stay updated with industry trends, tools, and best practices in PPC advertising.

Core Requirements

• An exquisite understanding and experience in Google Ads, Paid Social channels management (Facebook, LinkedIn, Reddit, etc.) and Google Analytics.
• A genuine interest in PPC and associated channels. 
• Capability of data analysis and understanding of consequences from optimization actions.
• Bring ideas and strategies to the table.
• Be comfortable in a fast-paced environment.
• Perfect time management skills.
• Excellent written and spoken English skills.
• Experience working with large-scale and complex campaigns would be a bonus.
• Previous experience in B2B tech product marketing would be an advantage.

Salary Range

• Gross Salary 2500 - 4700 EUR/Month.

About Us

Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.

NordLayer is an adaptive network access security solution for modern businesses developed by the standard of NordVPN.

We help organizations of all sizes enhance their internet security and modernize network and resource access with technical improvements aligning with the best regulatory compliance standards. Helping organizations to adopt ZTNA principles, NordLayer is focused on the Security Service Edge of cybersecurity services.

Quick and easy to integrate with existing infrastructure, hardware-free, and designed with ease of scale in mind, NordLayer meets the varying growth pace and ad-hoc cybersecurity requirements of agile businesses and distributed workforces today.

And we’re always looking to expand our team of:

• Future shapers

• Restless achievers

• Self-movers

• Honest communicators

• Team players

What We Offer

• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;

• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;

• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;

• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;

• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;

• More free time. Stay with us and additional vacation days will be added to your calendar;

• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;

• Flexibility. Flexible working time arrangement.

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