Job Description
WHAT YOU’LL DO
On this journey we are all working together to create the best omni customer offer for our customers and as a Media Specialist you will be a key player in making this happen. Together with the rest of the Customer Activation & Marketing team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.
Key responsibilities include:
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Add customer value, increase brand representation and sales by creating an inspirational communication strategy for our paid media channels
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Be immersed in the regional communication plan an adjust to be locally relevant and maximizing outcome by using insights on our fashion aspirer customer target group, commercial patterns and growth goals
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Perform customer analysis to get insights on opportunities, traffic and revenue
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Key contact and responsible for budgeting, coordinating, reporting and follow ups on media and communication plan with local media agencies
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Close collaboration with regional content teams and production hub to activate media campaigns, find growth potential, share learnings and best practice
WHO YOU’LL WORK WITH
In this role, you will collaborate with multiple teams to ensure continuous improvements across the brand health of the business. You will work closely with the wider regional media team as well as loyalty, content, and PR teams, providing key insights and recommendations.
WHO YOU ARE
We are looking for people that are… openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.
And people who have…
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A university degree preferably in Marketing, Communication or Business
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At least 5 years of experience from similar roles with strategic responsibility including managing budgets, owning multiple media channels and working across communication or media planning
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Strategic experience driving brand & customer growth for different target groups, preferably from relevant local markets
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A structured, analytical and influencing person with passion for communication
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site as soon as possible but no later than 9th March, 2025, and initiate the dialogue with your current manager.
This is a temporary position. The position is based in our Support Office in London and reports to The Regional Paid Media Manager.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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