What you will do
- Reporting to the Media Director, you will play a key role as the day-to-day liaison between partner agencies, vendor partners and media community.
- Provide strategic media planning recommendations and develop local plans that are aligned with the clients’ Multicultural objectives and rooted in consumer insights.
- Assist in media plan presentations and reporting as well as other client facing deliverables
- Provide market overviews and insights.
- Develop and present media POVs to internal and extended agency teams and clients.
- Maintain status reports to ensure efficient workflow and communication in order to meet internal and client deadlines.
- Assist Media Director with developing media strategies and writing media plans.
- Work collaboratively with other agency departments and partner agencies to develop full integrated marketing plans.
- Monitor and analyze media campaigns
- Oversee buy, reconcile invoices, and negotiate vendor proposals
- Manage junior planners' day-to-day workflow, as well as train in industry standard best planning practices.
Your experience
- Bachelor’s Degree
- 3-5 years of experience in media planning and strategy
- Segment experience targeting multicultural consumers with expertise in the Hispanic consumer mindset is required
- Ability to work collaboratively with teams and independently, handling multiple projects and meeting tight deadlines
- Excellent attention to detail
- Strong relationship building skills
- Excellent written and verbal communication skills
- Strong presentation skills
- Proficient with Microsoft Office Suite (Excel, PowerPoint, Word)
- Experienced using Media Research (Simmons/MRI, Kantar, ComScore) and Execution Tools (DCM, DDS)
About Us
fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at www.fluent360.com.
Agency Benefits & Perks
fluent360 offers a comprehensive benefit package including medical, dental and vision insurance, company paid life/AD&D, short-term and long-term disability, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including paid gym membership, summer hours, 17 paid holidays, and flexible schedules.
fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.
Our organization participates in E-Verify. For more information visit https://www.uscis.gov/e-verify. E- Verify is an Internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
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What We Do
Marketing, advertising and marketing consultation services for direct and indirect marketing in the field of marketing to multi-cultural consumers.
We are a full-service ideas agency with Multicultural expertise. Our team is made up of the best minds. Together we unfold the power of cultural influence. See it for yourself: http://www.fluent360.com/
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