Product Marketing Manager

Lessen is one of the fastest growing companies in the real estate services industry.  Our proprietary technology platform provides clients with portfolio dashboards, the ability to review and approve project estimates, check in on project progress in real time and pay vendors all in one place!  But we aren’t just a tech company.  We are also a property service delivery company offering renovations, turns and maintenance to residential and commercial clients.  Lessen recently acquired SMS Assist, an industry-leading facilities maintenance technology and delivery company. The new combined national footprint will serve more than 250,000 properties, facilitate approximately 2.5 million repair and maintenance orders, and complete nearly 20,000 renovation and turn projects per year.  Lessen has quickly evolved from exciting startup to valued partner, delivering scalable and turnkey property services to our clients.

The Product Marketing Manager is responsible for working with our Growth Initiatives and Technology teams to orchestrate Lessen’s SaaS products’ go-to-market plans, including our L360 client SaaS product and our LPro vendor SaaS product. This role requires an entrepreneurial and hands-on approach, and an ability to closely collaborate in a matrixed cross-functional environment. The Product Marketing Manager will work closely with our leaders from the Growth Initiatives team to support the overall growth of Lessen’s SaaS business as it applies to our residential and commercial real estate business, as well as how it applies to our vendor community.

This role will work on a number of deliverables ranging from collateral and presentations to messaging support for promotion, product related content to support ad campaigns, email campaigns, events, conferences, and thought leadership. Strong project and program management skills are essential, as is a proven track record managing product marketing roadmaps and supporting market development activities and product launch activities for SaaS products in the Property Technology space.

What You'll Do:

• Competitive Intelligence & Market Analysis
• Develop sales enablement materials, including battle cards, pitch decks, one-pagers, and case studies.
• Train sales teams on product positioning, key differentiators, and how to communicate value effectively.
• Understand our customer and be the voice of the customer
• Conduct competitive research to identify industry trends, market opportunities, and gaps in Lessen’s positioning.
• Gather customer insights and competitive intelligence to inform product strategy and differentiation.




• Lifecycle Marketing & Customer Engagement
• Support retention, upsell, and cross-sell initiatives by developing customer engagement programs.
• Define and track key success metrics related to customer acquisition, retention, and churn reduction.




• Cross-Functional Communication & Stakeholder Management
• Serve as the bridge between product, marketing, sales, and customer success teams.
• Collaborate closely with Lessen’s Growth Initiatives teams to define product roadmap and launch plans and programs to drive the adoption of Lessen SaaS products.
• Define and clearly communicate roadmap updates, new product launches, and marketing initiatives across departments.
• Work closely with the product team to understand technical features and translate them into customer benefits.
• Assist in the creation of product walkthroughs, tutorials, and self-service content to improve adoption with partnerships with L&D

Role Specific Skills:

• GTM experience
• Familiar using Salesforce/Pardot
• Familiarity with commercial or residential real estate property management technology, property maintenance technologies, and/or vendor management technologies.
• Experience defining programs and launching SaaS products
• Experience developing winning product presentations
• Strong Marketing acumen with the ability to define the target customer, product value proposition, and identify great product market fit
• Presentation development and written communications via advanced PPT, Word, and Excel
• Experience facilitating planning and product launch activities
• An overall understanding of how SaaS products are marketed successfully to large enterprises and to small/medium businesses
• Experience utilizing a workflow and project management tool (e.g. Wrike, Asana, Monday, Trello,)
• Ability to manage multiple details, deadlines, and demands under pressure
• Self-starter who goes the extra mile and brings fresh, exciting ideas to the table
• Highly collaborative, positive, and energetic

You Should Have:

• Bachelor’s degree in business, computer science, or a related field required (concentration in marketing preferred)
• Master’s degree in marketing or business administration preferred
• Minimum 6 years of product marketing experience with at least 4 years with SaaS required
• Hands-on experience directly supporting sales teams for enterprise and SMB customers
• Proven track record of executing effective product marketing programs for B2B companies
• Knowledge of B2B, large-ticket sales cycles, and SMB sales cycles
• A marketer who loves using technology to change the world, but who is skilled at presenting those details at the proper level of abstraction to differing audiences.
• A general understanding of agile processes, and agile product development environments

Compensation

• $90K - $105K

Pay is determined by several compensable factors, such as qualifications, skill level, competencies, and work location.

Why Lessen:

·        Competitive compensation

·        Health, Dental, Vision, Life, Disability options

·        401K retirement savings plan

·        Paid vacation, federal and floating holidays

·        Maternity/Paternity Pay

·        Career advancement opportunities

·        All the tools you’ll need to be successful

Lessen is intentional about attracting, developing, and retaining amazing talent from diverse backgrounds. We’re looking for teammates that are enthusiastic, empathetic, curious, motivated, reliable, and will help us amplify the positive & inclusive culture we’ve been building.  Lessen is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.