ROLE PURPOSE
At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of digital and social platforms.
Our business is growing at a rapid pace, and so is our Digital team. This team is responsible for all of our media planning and buying for dozens of brands across multiple continents, making it an incredibly unique opportunity in New Zealand. Within this team we are recruiting for an experienced Media Planning Manager for our EDGE team.
The Media Planning Manager will be responsible for media campaign planning and reporting for EDGE brands including Rascals, MONDAY and Bonkers. Our activity runs across TikTok, The Trade Desk, Meta, Amazon, Walmart and the Google ecosystem. The successful candidate will need to understand our target audiences and their media behaviour to create media plans that best meet the campaign KPIs.
The majority of our activity is across digital channels, so understanding of the digital media landscape is essential to help deliver effective campaigns whilst rationalising our approach. We do use more traditional channels, e.g. OOH, so experience working within the wider media landscape is important.
The role will cover a number of markets, notably across SEA and Europe. The market leads will be in direct contact, discussing local market strategy and requirements. The successful candidate will therefore need to have experience in managing multiple workstreams and managing time effectively to deliver results.
The line manager for this role will be based in Auckland, New Zealand. Building a positive relationship and rapport with them across time zones will be very important.
CORE ROLES AND RESPONSIBILITIES:
· Develop audience targeting strategies
· Build media plans for EDGE brands
· Produce effective and insightful reporting to surface insight back to the wider business
· Lead campaign planning for European and SEA markets
· Stakeholder management of European and SEA markets
· Drive innovation where possible
· Evolve our processes and ways of working to ensure we are as efficient as possible
· Ensure all financial processes are met to a high standard
SKILLS & EXPERIENCE REQUIRED:
· 3+ years’ experience in Digital Marketing or Media
· Media planning and buying experience working with Facebook Business Manager, The Trade Desk, Google ad products and TikTok Ads Manager is optimal
· Openness to listen, learn and adapt to always do better
· Comfortable sharing opinions in a productive manner
· Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
· Willingness to take responsibility and accountable for the work of the team
· Experience with FMCG/Retail is preferable
Top Skills
What We Do
ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world. ZURU TOYS ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation. Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, and Pets Alive™ and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. ZURU EDGE ZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers. Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness. ZURU TECH ZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry. Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production. Get to know us a little better by checking out our company Instagram @lifeatzuru
