ROLE PURPOSE
At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and had led us to become one of the leading advertisers globally across a number of digital and social platforms.
Our business is growing at a rapid pace, and so is our Digital team. This team is responsible for all of our media planning and buying for dozens of brands across multiple continents, making it an incredibly unique opportunity in New Zealand. Within this team we are recruiting for an experienced Media Planning Manager for our EDGE team.
The Media Planning Manager will be responsible for media campaign planning and reporting for EDGE brands including Rascals, MONDAY and Bonkers. Our activity runs across TikTok, The Trade Desk, Meta, Amazon, Walmart and the Google ecosystem. The successful candidate will need to understand our target audiences and their media behaviour to create media plans that best meet the campaign KPIs.
The majority of our activity is across digital channels, so understanding of the digital media landscape is essential to help deliver effective campaigns whilst rationalising our approach. We do use more traditional channels, e.g. OOH, so experience working within the wider media landscape is important.
The role will cover a number of markets, notably across SEA and Europe. The market leads will be in direct contact, discussing local market strategy and requirements. The successful candidate will therefore need to have experience in managing multiple workstreams and managing time effectively to deliver results.
The line manager for this role will be based in Auckland, New Zealand. Building a positive relationship and rapport with them across time zones will be very important.
CORE ROLES AND RESPONSIBILITIES:
· Develop audience targeting strategies
· Build media plans for EDGE brands
· Produce effective and insightful reporting to surface insight back to the wider business
· Lead campaign planning for European and SEA markets
· Stakeholder management of European and SEA markets
· Drive innovation where possible
· Evolve our processes and ways of working to ensure we are as efficient as possible
· Ensure all financial processes are met to a high standard
SKILLS & EXPERIENCE REQUIRED:
· 3+ years’ experience in Digital Marketing or Media
· Media planning and buying experience working with Facebook Business Manager, The Trade Desk, Google ad products and TikTok Ads Manager is optimal
· Openness to listen, learn and adapt to always do better
· Comfortable sharing opinions in a productive manner
· Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
· Willingness to take responsibility and accountable for the work of the team
· Experience with FMCG/Retail is preferable
Top Skills
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.
Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.
The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.
With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.
ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
