Media Planning Lead

Posted 3 Days Ago
Be an Early Applicant
Quận 4, Hồ Chí Minh
Senior level
AdTech • Marketing Tech
The Role
As Media Planning Lead, you will oversee integrated media planning processes, collaborating with clients and stakeholders to define campaign objectives, develop media strategies, and optimize performance. Your role involves mentoring team members and continually exploring innovative solutions to enhance brand performance and meet key business goals.
Summary Generated by Built In

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide. 

We are built on the foundation of Trust, Talent, Transformation: 

TRUST 

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. 

We treat our people and our clients with respect, transparency and honesty. 

TALENT 

This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business. 

TRANSFORMATION 

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

In this role, you will work closely with key stakeholders, including clients, cross-functional leaders, and various platforms and partners. You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through execution. You will manage, analyze and optimize your campaigns with your team, to ensure delivery against key business goals and planned campaign objectives. Your primary responsibilities will include

  • Taking complete ownership of integrated planning related to all media expenditures. 
  • Embracing a strategic business perspective to foster growth for our clients through effective utilization of media integrated planning. 
  • Leading and facilitating discussions on media integrated planning with key stakeholders to define KPIs and objectives. 
  • Crafting media strategies and tactics to achieve the established KPIs and objectives. 
  • Continually exploring innovative solutions to propose to clients, thereby advancing brand objectives. 
  • Staying at the forefront of industry developments by exploring and experimenting with new solutions and platforms. 
  • Leading by example through continuous training, mentoring, motivation, and team growth to meet project requirements. 

Qualifications

  • 8-10 years of experience in the field of media planning, with preference given to candidates holding a degree in Business / Marketing / Data / Technology or related area or having background from the Client / Agency side.
  • A relentless commitment to meeting targets and a willingness to go above and beyond to ensure successful outcomes.
  • An innate ability to identify areas for improvement, whether through technology, resource allocation, or automation.
  • Exceptional communication and collaboration skills, with the capacity to lead teams and engage in productive conversations with key stakeholders.
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

Similar Jobs

Pfizer Logo Pfizer

Country Brand Manager (Antifungals)

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Hybrid
Hồ Chí Minh, VNM
121990 Employees
Hồ Chí Minh, VNM
1585 Employees
Hybrid
Hồ Chí Minh, VNM
1102 Employees
Hybrid
Hồ Chí Minh, VNM
1102 Employees

Similar Companies Hiring

Effectv Thumbnail
Marketing Tech • Digital Media • AdTech
New York, NY
2157 Employees
RollWorks Thumbnail
Marketing Tech
US
AdRoll Thumbnail
AdTech
US

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account