Antifungals Country Brand Manager (CBM) will have responsibility over Innovative portfolio with a focus on AF portfolio and to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBM will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBL will report to the Category Lead.
- Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the brands or business segment end-to-end. Responsibility over related brands.
- Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet brand objectives.
- Responsible for the revenue by owning the budget and execution of programs part of the tactical plan.
Qualifications:
- 10 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience.
- Bachelor's Degree; master degree or MBA desired
Expect candidates to demonstrate these competencies:
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to "One Pfizer"
- Builds effective teams
Expect candidates to demonstrate these commercial /management competencies
- Marketing, Customer and Competitor Insights
- Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
- Marketing Execution
- Track record of appropriate risk taking
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation
- Exceptional prioritization -among/across brands, resource-constrained context;
- Vendor management
Proficiency in the local language as well as English proficiency
Work Location Assignment: Flexible
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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