Company Description
Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories. Our media teams work on creating and programming unique and authentic content that inspires and engages our consumers.
The Media Network Specialist is responsible of leading all aspects of content development & production, programming, communications and distribution for Red Bull in Mexico.
She/he applies his/her sharp editorial skills to identify the best stories and create differentiated content and experiences which are “beyond the ordinary” to grow consumer engagement with the Red Bull brand across most relevant 3rd party, Social (TikTok, IG, Twitch, Facebook…) and Owned Media (redbull.com, Red Bull TV).
The Media Network Specialist provides media & content expertise to complement and evolve the local organization’s marketing mix in partnership with Brand, Sports and Culture Marketing, both nationally and globally.
She/he acts as an entrepreneur in his/her country, building and nurturing most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels.
Job Description
KEY RESPONSIBILITIES
Develops, executes and monitors the country’s strategic media direction by building year-around engagement plans encompassing:
- Identifying, creating and curating engaging ’beyond the ordinary’ content that excites and inspires an evolving consumer base, originating from local marketing assets or the global network
- Building third party distribution partnerships and opportunities
- Defining the strategic role of Red Bull channels in accessing and engaging different audiences
- Ongoing data insights and reporting to assess in real time any shifts in our approach
- Ongoing creative ideation alongside the global and local teams to utilize and complement the global portfolio with differentiated local stories and media experiences.
Has a deep understanding and passion for the product and for Red Bull’s target audiences in order to drive external strategic communications for both.
Intimately knows and understands the local consumers media consumption habits and related media market.
Has a strong network of production companies and talents, videographers, directors and photographers, to effectively bring content to life.
Ensures that the local team is aligned with global audience and media strategies across product, events, opinion leaders/influencers, athlete and dancer projects in order to adapt and develop hyper locally relevant plans
Qualifications
Bachelor Degree completed
Advanced English
Minimum of 4 years’ experience in Media, Communication, or Strategy in media led companies
A media professional with understanding and connection to the local media market.
Experience working with media executives on content distribution strategies
A strong creative and project management background
Proven success in thinking strategically about how to build audience engagement
Is a story seeker, editorial thinker and creative mind.
An agile, team player that knows how to get the work done
Additional Information
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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