Marketing Technology Operations and Enablement Manager

Description and Requirements
The Team You Will Join
The MetLife Marketing organization is evolving to enable our Next Frontier strategy . The organization has outlined a new vision - to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity .
The MetLife Enterprise Marketing & Marketing Enablement team is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization's expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
The Opportunity
MetLife's Marketing Technology Operations and Enablement Manager is responsible for helping support the implementation, optimization, administration, and optimal user engagement for marketing technology platforms to enhance our digital marketing strategies. This role requires a blend of technical expertise , strategic thinking, process development and documentation experience, and operational excellence to ensure our marketing systems function seamlessly and effectively and our marketing colleagues are aware of and enabled on marketing technologies .
Success in this role requires that you are proficient in identifying and prioritizing needs, self-managing multiple projects simultaneously , and reporting on progress. The Marketing Technology Operations and Enablement Manager will work with internal customers to understand business needs for enhancements and user enablement , make recommendations on how to satisfy those business needs, manage needed changes for process enhancements and defects, document S tandard Operating Procedures for those processes, and perform routine support including submitting service requests and incident investigation s and resolution s . This MetLife Associate will also develop and manage user enablement programs, incl. training and user documentation .
How You'll Help Us Build a Confident Future (Key Responsibilities)
Marketing Technologies Support Management
Develop and optimize processes supporting the optimal acquisition, implementation, management, and usage of state-of-the-art marketing technologies to drive real business results.

• Assist in the vendor lifecycle management . In partnership with our Marketing Vendor Management team, help streamline the acquisition of new marketing technologies and vendors, with increased emphasis on solutions powered by Artificial Intelligence . Also ensure timely renewals, offboarding and other changes in contractual commitments.

• Establish and optimize processes for managing the full Marketing Technology Portfolio (Vendor Analyses, Comparisons, Scoping, Use Case Development and Compliance Oversight )

• Manage the Master Inventory . Work with Platform Owners to manage contractual obligations, platform roadmap and budget requirements /commitments , and ensure costs, metrics, and ROI are tracked

• Support internal risk and compliance reporting processes

• Work cross-functionally with marketing, sales, IT, and operations teams to align technology with business goals

Marketing Channels Process Optimization Support
Support the execution of strategies for optimizing MetLife Marketing Operations Channels (i.e., Web Delivery, Marketing Automation / Email, Paid Media , etc. ) and Related Functions (i.e., Analytics, Conversational Intelligence).

• Support c oordination and operational support for the Marketing Activation team to optimally engage the channels needed to deliver your campaign success.

• Manage p rocess documentation and optimization to help drive incremental improvement and align on Risk and Compliance needs.

• Troubleshoot and resolve issues related to campaign execution and platform performance

• Ensure accurate data tracking, reporting, and analytics across all marketing channels

• Collaborate with analytics teams to measure campaign performance and optimize conversion rates

Internal Client Engagement and User Enablement
Ensure MetLife Marketing Teams and their partners achieve optimal utilization of MetLife m arketing t echnologies and related resources.

• Working with vendors and our Global Marketing Technology colleagues, d evelop documentation, training, and best practices for martech adoption across teams (incl. training, user documentation and videos, open doors, showcase events, feedback loops, etc.)

• Establish optimal outreach and engagement strategies for Internal Clients / High-Value Segments

• Implement programs for capturing requirements to facilitate better planning and faster speed-to-market , including writing Stories for GMT to use in sprint planning.

• Develop and manage optimal performance, process, and platform reporting programs

What You Need to Succeed (Required Qualifications)

• Bachelor's degree in Marketing , Business, Computer Science, or a related field.

• 3-5+ years of experience in marketing operations, marketing automation, or martech management.

• Proficiency in modern marketing platforms (preferably AI-enabled)

• Strong analytical skills with expertise in Google Analytics, BI tools, and A/B testing

• Understanding of marketing compliance, data privacy laws (GDPR, CCPA , ADA etc. ) and best practices in data governance

• Ability to troubleshoot technical issues and collaborate with IT/development teams.

• Highly motivated, resourceful problem-solver with the ability to collaborate effectively across functions

• High-energy, focused, and obsessed with customer experience

• Demonstrated effectiveness in the use of computer tools e.g., PowerPoint, Excel, Word, Access, and other internal databases/systems

• Strong process development and proven documentation skills

• Excellent communications skills including, presenting, editing, and writing accuracy and attention to detail required

What Will Give You and Edge ( Additional Skills )

• Experience with B2B, B2B2C, and B2C marketing motions and buying journeys

• Ability to manage ambiguity and synthesize complex information into meaningful messages and recommendations

• Experience with Agile Delivery Methodology is a plus

• Insurance industry experience, especially support ing marketing and customer service teams

• Experience working for a global financial services firm, optimally a group benefits provider

The salary range for applicants for this position is 87,900 - 120,000.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2024 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
87,900 - 120,000
#BI-Hybrid