Marketing Data Enablement Lead

Description and Requirements
Role Value Proposition:
This role sits within the Global Enterprise Platform, Martech department and is essential to supporting program governance and performance as we develop a centralized Marketing Data Platform to provide marketers with access to curated data needed for exploratory analysis, sophisticated/automated cross-channel activation, and advanced analytics. This individual will report within our Marketing Data Enablement team, and collaborate with key stakeholders on the Marketing Team, Martech, and Data teams within the Global Technology Organization to ensure that the Marketing Data Platform enables key business drivers.
With prior experience working with customer data and data derived from Marketing Technologies, Adobe Analytics, global CRM software, and multi-channel marketing media, the Marketing Data Enablement Lead is responsible for closely partnering with Marketing teams to understand needs and DnA and technical teams to deliver solutions that meet those needs.
Key Responsibilities:
The Marketing Data Enablement Lead is responsible for fulfilling the data needs of the Marketing team, enabling the creation of and access to timely and accurate data for marketing campaigns, reports, and analytics by:

• Partnering with Marketing and Analytics stakeholders to understand business and marketing objectives, customer journeys, measurement plans, and data needs and clearly communicate these in the form of formalized requirements for technical development partners within the Marketing Data Enablement Team.
• Leading discovery efforts, along with DnA and MarTech colleagues to identify the best source(s) of required data and any critical gaps
• Overseeing the creation and maintenance of data dictionaries for all Martech sourced data within the Marketing Data Environment to become a subject matter expert on MetLife marketing data including (customer, Marketing generated, 3rd party)
• Participating in UAT and audits as appropriate to ensure business requirements are met
• Monitoring data quality and identifying opportunities to improve data quality / close data gaps
• Establish and enforce data governance policies to ensure compliance with privacy regulations and MetLife policies.
• Providing data, technology, and systems thought leadership to improve processes, drive efficiencies, and recommend new and innovative data sources

Essential Business Experience and Technical Skills:
Required:

• 5-8 years of professional experience in marketing technology, operations, and or analytic roles within a data-driven marketing organization
• 2-3 years of experience supporting cross-channel B2B2C marketing planning, activation, and measurement
• 2-3 years of experience working with marketing databases, familiarity with SQL (MySQL, SQL Server) and relational database concepts
• Proficiency in data analysis tools (e.g., SQL, Tableau, Power BI), data warehousing, data pipelines, and marketing automation platforms
• Experience with common MarTech and CRM platforms such as AEM, ACM, Adobe Analytics, Adobe CJA, Marketo, and Salesforce and familiarity with how these systems work together and the data they capture/generate
• Excellent project management skills and commitment to deadlines, processes, and policies
• Adept at data presentation using dashboards, Excel, and PowerPoint
• Strong interpersonal and communication skills (verbal and written) with the ability to take a consultative approach when working cross-functionally

Preferred:

• Experience with Azure data lake and big data platforms
• Experience/familiarity with marketing automation/journey orchestration tools and platforms (ie CDP)
• Experience using 3rd party data sources to enrich customer/prospect data for marketing and marketing analytics
• Experience working in an Agile Delivery Model within a highly matrixed organization
• B2B / Account Based Marketing experience

At MetLife, we're leading the global transformation of an industry we've long defined. United in purpose, diverse in perspective, we're dedicated to making a difference in the lives of our customers.
The salary range for applicants for this position is $100,000 to $120,000.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2024 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$100,000 to $120,000
#BI-Hybrid