Marketing Strategy and Programs Manager

LastPass is looking for a Marketing Strategy & Programs Manager

The Marketing Strategy & Programs Manager is a key strategic and operational leader responsible for driving marketing prioritization, planning, and execution efficiency across all campaigns and initiatives. This role ensures that marketing efforts are aligned with business goals, resources are allocated effectively, and cross-functional teams execute seamlessly. 

This is both a strategic and hands-on role, ideal for someone with a strong background in marketing campaign management, operations, and cross-functional execution. This role ensures that marketing efforts are well-prioritized, well-executed, and aligned with business goals. By sitting at the intersection of marketing operations, campaign execution, and program management, this role is instrumental in ensuring marketing teams move quickly, execute effectively, and drive measurable impact. 

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

Sitting at the intersection of strategy, operations, and execution, this role works closely with the Chief Marketing Officer (CMO), marketing leadership, and cross-functional teams (sales, product, finance, and operations) to ensure smooth execution and impact of marketing programs. 

What are some of the exciting challenges you will be working on?

Marketing Planning, Prioritization & Execution 

• Lead quarterly and annual marketing planning, ensuring alignment with company objectives and cross-functional priorities.
• Own and manage the marketing campaign calendar, ensuring clear prioritization and sequencing of initiatives.
• Establish a marketing prioritization framework that balances strategic objectives, available resources, and execution capacity.
• Partner with marketing leaders to ensure marketing campaigns and GTM initiatives are aligned across content, demand generation, digital, website, marketing operations, product marketing, and brand.

Program & Project Management 

• Own the executional rigor of marketing programs, ensuring all teams operate efficiently and effectively.
• Develop and optimize workflows, processes, and project management tools to improve execution speed and collaboration.
• Track progress against key milestones, deliverables, and marketing KPIs, ensuring teams stay on track.

 Stakeholder Alignment & Cross-Functional Coordination 

• Act as a strategic connector between marketing, sales, product, and finance to ensure alignment on priorities, deliverables, and performance.
• Facilitate regular marketing leadership meetings, GTM syncs, and cross-functional planning sessions to drive alignment and execution.
• Ensure seamless integration of marketing campaigns with sales motions, working closely with revenue operations and sales enablement.
• Provide executive-level reporting on marketing performance, operational efficiency, and campaign effectiveness.

 Marketing Process Optimization 

• Optimize marketing workflows, ensuring that campaign execution is scalable, repeatable, and effective.
• Improve marketing performance tracking by partnering with analytics teams to establish dashboards and data-driven decision-making frameworks.
• Support budget planning and resource allocation, ensuring alignment between marketing investments and expected ROI.

 CMO Support & Strategic Initiatives 

• Act as a trusted advisor to the CMO, helping shape strategy, presentations, and executive communication.
• Support the CMO in managing high-impact strategic projects, board-level reporting, and cross-functional initiatives.
• Ensure smooth execution of marketing leadership meetings, offsites, and quarterly planning processes.

What does it take to work at LastPass?

• Multiple years of experience in marketing operations, program management, or GTM strategy within high-growth B2B/B2C SaaS or agency environments.
• Proven track record of leading marketing planning, campaign execution, and cross-functional programs at scale.
• Strong project management skills with the ability to drive alignment and execution across marketing, sales, product, and finance teams.
• Deep understanding of marketing performance metrics, campaign operations, and budget/resource allocation.
• Excellent communication, stakeholder management, and executive presentation skills.
• Experience working with work management tools, particularly Monday.com.
• Highly organized, detail-oriented, and proactive, with the ability to manage multiple initiatives simultaneously.
• Strong leadership and influencing skills to drive prioritization and accountability across teams.

Our compensation reflects the cost of labor across several US geographic markets. The typical base pay range for this role across the U.S. is USD $120,000 in the lowest geographic market and up to $140,000 per year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.