Marketing Specialist

Greenberg Traurig, global law firm, currently has an excellent full-time employment opportunity in the Marketing Department for a Marketing Specialist in our Tallahassee office. We offer competitive compensation and an excellent benefits package.
Position Summary:
The Marketing Specialist will support the Tallahassee office in a variety of marketing, business development and communications initiatives focused on elevating the firm’s brand in the Tallahassee market. The role will work directly with the office leadership while working collaboratively with, and as an integral part of, the firm’s marketing and business development team. The ideal candidate will have knowledge of the Tallahassee business market, key media outlets, and community organizations.
Duties & Responsibilities

• Develops relationships with Tallahassee attorneys to serve as point of contact for day-to-day requests and marketing, communications, and business development needs and understand the local practices, office initiatives and representations of key clients
• Assists attorneys in penetrating community, industry or legal organizations in which the attorneys have an interest and desire to become involved
• Develops relationships with attorneys and helps them to identify media opportunities
• Works with the firmwide marketing team as it relates to client-facing and internal marketing materials for the Tallahassee office including writing, editing, and distributing marketing materials, newsletters, press releases, biographies, seminar materials, client updates, website content, and other client communications
• Researches, drafts, and edits award nominations and directories, as well as maintaining a calendar of upcoming submissions
• Makes recommendations for and supports office sponsorships, memberships and event attendance at client and community events in order to increase the visibility and influence of the firm in the local market. May include ad or program development and/or client outreach for participation or attendance at sponsored events
• Prepares pitches and RFPs, including conducting/analyzing market research and analysis on prospect companies and business sectors, in coordination with practice and office professionals
• Plans, organizes, and hosts client events. Manages all aspects of events including concept and agenda development with attorneys, contracting, and coordinating all setup details with the facilities, arranging for catering, creating mailing lists specific to the event topic, drafting invitation language, sending and tracking invitations and RSVPs, etc. Evaluates return on investment before and after each event and closely manage budget
• Provides social media support, including drafting targeted posts and assistant with attorney trainings
• Coordinates the flow of information from attorneys to marketing professionals
• Prepares welcome materials for new attorneys
• Works with the Marketing Director to ensure content on website, biographies and Qorus is current and updated as appropriate
• Assists with and manages a variety of short and long-term projects and attorney requests

Skills & Competencies

• A self-starter and team player, able to accept direction, yet work independently
• Excellent prioritization and time management skills
• Outstanding interpersonal and communication skills, both written and oral
• Flexibility and adaptability in a fast-paced work environment
• Strong client-first work ethic
• Remain calm in the face of pressure
• Ability to effectively interface with all levels of personnel within the organization and with external clients
• Strong attention to detail

Qualifications & Prior Experience

• Bachelor’s degree is required
• Minimum of four years’ experience in marketing or business development
• High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• Experience at a law firm or professional services firm is preferred

Greenberg Traurig is committed to diversity and inclusion in the workplace. Individuals seeking employment at Greenberg Traurig are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases.

Exemplifying our commitment to promoting inclusion and equity across our platform, the firm participates in the Mansfield Rule Certification Program (Mansfield). Mansfield, which is facilitated by The Diversity Lab, focuses on equal opportunity, fairness, and inclusivity. The Mansfield requirements are anchored in the consideration of expanded talent pools considered for select positions and open roles within the law firm and the implementation of and access to transparent processes. Utilizing the Mansfield framework, the firm’s progress and outcomes are measured and documented through Mansfield Certification Plus Metrics. In 2023, GT achieved Mansfield 6.0 Certification Plus. We are excited about our ongoing participation in Mansfield given the program’s alignment with the firm’s commitment to opportunities for advancement that are inclusive for everyone. Providing your data during the application process helps us with achieving our goals and with meeting reporting/record-keeping obligations under federal and state law and other legal requirements. Providing your data is entirely voluntary and will not be considered in the hiring process or thereafter. Any information that you do provide will be treated confidentially.