Marketing Specialist I

As the largest pureplay adhesives company in the world, H.B. Fuller’s (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2023 revenue of $3.5 billion, our mission to Connect What Matters is brought to life by more than 7,000 global team members who collaborate with customers across more than 30 market segments in over 140 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets.

The Marketing Specialist will work closely with the IMEA marketing team and commercial leaders to develop content and coordinate activities aligned with the market segment strategy. Their efforts will focus on strengthening the H.B. Fuller brand, expanding the digital presence, and driving demand for the company’s products and services across the IMEA region.

PRIMARY DUTIES

• Support HHC customer or industry related events within the IMEA region (trade shows, conferences, open days at our HBF facilities, etc.): Work with regional strategic marketing and commercial team members to identify event needs and support the execution within the budgeted spend for the event.
• Create marketing content and promotional materials according to brand guidelines: Support the HHC market segments in IMEA with updated sell sheets, presentations, videos, blogs, graphics and other promotional materials.
• Collaborate with strategic marketing team to develop a comprehensive product launch marcom strategy.
• Develop comprehensive digital marketing plans aligned with overall business and marketing goals.
• Manage and grow social media channels, including content creation, posting, and audience engagement.
• Run paid digital/social media advertising campaigns to drive traffic, engagement, and conversions.
• Create, send, and optimize email campaigns to nurture leads and drive customer retention.
• Manage a content calendar to ensure timely delivery of materials for campaigns and events
• Allocate and manage digital marketing budgets effectively to maximize ROI

EMPLOYEES SUPERVISED

None. The role is an Individual Contributor role.

BUDGETARY/FINANCIAL ACCOUNTABILITY

The role holder is responsible for executing marketing activities within the budget communicated to them by the Strategic Marketer, lead Regional Marketer, or the Segment Leader.

Minimum Requirements

• Excellent English spoken and written skills.
• Associates degree (or equivalent) in communications, digital marketing, marketing communications or equivalent.
• At least 5-8 years’ experience in a marketing communication or analyst type of role in an industrial or agency environment.
• Ability to manage creative processes and deliver consistent, aligned content across multiple communications channels, including advertising, websites, social media, trade shows and events, media relations, partner programs, and other key communications vehicles and activities.
• Demonstration of excellent writing, editing and presentation skills
• Ability to develop and implement strong internal and external communications strategies, plans and programs.
• Experience with design tools such as Canva, Camtasia, or similar platforms
• Ability to manage budgets and outside vendors.
• Ability to prioritize and multi-task.
• Ability to project manage and collaborate cross culturally.
• Experience with or ability to learn graphic design and video editing software for basic jobs that are not outsourced.
• Demonstrated skills in the following competencies:
  • Leverages possibility thinking to create new value for customers.
  • Delivers excellence through personal motivation and engagement.
  • Elevates the performance bar and delivers on commitments with high-quality solutions.
  • Works toward the company’s future, altering the course as needed and balancing risks and rewards in making decisions.
  • Understands customer needs and delivers superior solutions with passion.
  • Encourages collaboration, trust and cooperation among and within work groups.

PREFERRED QUALIFICATIONS

• Knowledge of the adhesives/chemical industry.
• MBA in digital marketing
• Ability to influence and motivate others without direct reporting authority.
• Experience creating marketing communications materials using design software, such as Adobe Creative Suite or other, similar applications.

PHYSICAL WORK ENVIRONMENT

General office environment. Some regional travel may be required.

H.B. Fuller is an Equal Employment Opportunity employer and proud to have created a collaborative culture where employees around the world are seen, heard, and respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or marital status or status as a protected veteran, or any other legally protected classification.

H.B. Fuller does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms. To conduct business with H.B. Fuller, a written service agreement must be executed by Human Resources prior to submitting any information relating to a potential candidate. Without a signed service agreement, H.B. Fuller shall not be obligated for payment of any fee or compensation.