The Role
The Marketing Specialist will develop content for blogs, case studies, and emails, create social media visuals using Canva, coordinate marketing events and webinars, and support localized marketing initiatives in Latin America. This role requires strong organizational skills and bilingual communication in Spanish and English.
Summary Generated by Built In
Instructure is looking for a Marketing Specialist based in Mexico to support our growing marketing efforts in Latin America. This role is ideal for a creative and versatile marketer with experience in content marketing who can also support broader marketing initiatives, including social media content creation, event coordination, and webinar execution.
What you will do
- Develop and adapt engaging content for different platforms, including blog posts, case studies, and email campaigns.
- Create visuals for social media using Canva and assist in developing marketing assets aligned with brand guidelines.
- Help coordinate and execute marketing events, webinars, and other promotional activities.
- Assist with localized marketing initiatives, including campaign execution and partner marketing efforts.
What you will need to know/have
- Based in Mexico with the ability to work remotely.
- 2+ years of experience in content marketing, digital marketing, or related fields.
- Proficiency in Canva and a good eye for design.
- Experience supporting marketing events and webinars.
- Strong organizational skills and the ability to multitask in a fast-paced environment.
- Excellent written and verbal communication skills in Spanish and English.
- This is a contractor position with a flexible scope, offering a great opportunity to contribute to Instructure’s marketing initiatives in LATAM.
- Having knowledge of Marketing AI tools and Drupal content management is highly desired, but not required.
The Company
What We Do
Instructure is helping people grow from the first day of school to the last day of work. More than 30 million people use its Canvas and Bridge platforms for learning management and employee development.
