Marketing Specialist (Channel Marketing), India SAARC

Marketing Specialist (Channel Marketing), India SAARC

Job Description

Passionate about marketing? Love working collaboratively? If so, we have the perfect opportunity for you!

As a Marketing Specialist, India SAARC, you will manage local initiatives for India SAARC including Channel and Partner marketing, events, digital marketing, and coordinating training programs.

The ideal candidate has a dynamic personality and proven ability to work with diverse stakeholders at all levels, both inside and outside the organization. You will manage expectations, provide solutions, and balance collaboration with tactful assertiveness. Working closely with the India SAARC team, you will drive multi-channel marketing campaigns, lead generation programs, and strategic initiatives targeting channel partners and end users to meet sales and marketing goals.

You will report to the Marketing Manager, South Asia Pacific (SAP), and will support regional projects and tasks as needed.

This position is based in Bangalore, India and requires 20% travel across the India SAARC region, South Asia Pacific, and international locations for meetings, events, and training sessions.

What you'll do here?  In addition to executing the strategy, you will manage:

PARTNER MARKETING: Channel and Distributors

• Work with our channel partner organization to develop a program for go-to-market through distributors and partners

• Ensure a balance between co-marketing activities with partners and end customers

• Tailor partner communications strategy to the region through newsletters, onboarding content and local website content

DEMAND GENERATION

• Work with the Marketing Manager, SAP and APAC Marketing team to roll out relevant segment-specific campaigns in your region

• Provide regional feedback and insights to APAC Marketing team for campaign planning

• Measure lead generation and conversion in key segments

EVENTS (ONLINE & OFFLINE)

• Ensure Axis brand experience and solution messaging is represented at key industry events and Axis' own organic events such as customer conferences.

• Plan the annual calendar of internal, channel, and partner events

AXIS EXPERIENCE CENTRE (AEC)

• Rollout and manage the AEC marketing program

• Leverage AEC as a brand experience touchpoint to generate and influence leads from distributors, partners, technology integration partners, end customers, and press.

• Evaluate AEC utilization and recommend experience enhancements.

AXIS COMMUNICATIONS’ ACADEMY

• Manage Academy & Learning Modules for India SAARC countries, both classroom and virtual.

• Market the course curriculum and position the Axis Academy as an aspirational learning platform

• Collaborate with regional trainers to monitor training material effectiveness.

• Contribute insights for course roadmap development

We'd love to hear that you have:

• Degree in marketing or related field

• At least 10 years of experience in marketing (preferably B2B)

• Proficiency in Microsoft Office Suite, marketing automation, and CRM platforms (e.g. Salesforce, Pardot, Marketo, Eloqua)

• Fluent written and spoken English; knowledge of regional languages is a plus

• Multi-faceted experience across marketing disciplines preferred

• Understanding of common technology subjects preferred

• Excellent organizational skills with ability to manage multiple marketing priorities

• Strong project leadership skills—persuasive and able to influence team members

• Flexible team player who builds rapport and adapts to change

• Self-motivated professional who thrives in an open, transparent work culture

• Open-minded with eagerness to learn

Type of EmploymentPermanent Employment

Posting End Date2025-03-25

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 4500 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

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