The Role
The Marketing Project Manager is a proactive, adaptable leader who excels in managing complex, cross-functional projects that integrate creativity, strategy, and execution. This role involves orchestrating initiatives across the Creative, Brand Experiential, and Brand Equity teams, with frequent collaboration with the Innovation team. The Marketing Project Manager will primarily lead the planning and execution of initiatives that bring our brand vision to life through compelling consumer experiences.
This is a hybrid position based out of Chicago, IL. This position will require the ability to work non-traditional hours, including nights & weekends as needed, plus the ability to travel for project needs and events as needed.
Responsibilities
- Project Leadership: Drive the execution of key projects intersecting the Creative, Brand Experiential, and Brand Equity teams, ensuring all deliverables are met on time and within scope. Act as the primary source of truth, coordinating efforts across multiple teams and external partners.
- Process Development / Improvement: Continuously seek opportunities to create and optimize project management processes, enhancing efficiency and effectiveness across the organization.
- Prioritization Champion: Be the champion and conduit for making prioritization decisions with key stakeholders. Communicate clearly the trade-offs and work to find solutions for mitigation.
- Accountability Management: Act as the keeper of marketing function RACIs and work to ensure that all key stakeholders are engaged appropriately on assigned projects
- Strategic Planning: Collaborate with stakeholders to define project goals, objectives, timelines and KPIs. Develop comprehensive project plans and timelines while anticipating potential challenges and proactively identifying solutions.
- Cross-Functional Collaboration: Partner with the Creative, Brand Experiential, and Brand Equity teams to translate brand strategies into impactful projects. Facilitate effective communication between teams to ensure a cohesive approach and shared vision.
- Innovation Bridge: Work closely with the Innovation team to incorporate new product timelines into broader marketing plans accurately and consistently across the marketing function.
- Stakeholder Management: Manage relationships with internal and external stakeholders, including creative agencies, vendors, and GTI executives. Ensure all parties are aligned and informed throughout the project lifecycle.
- Data & Analytics: Utilize data-driven insights to measure the effectiveness of projects. Report on project performance, providing recommendations for future improvements based on learnings and feedback.
Qualifications
- 5+ years of project management experience in marketing or related fields, with a strong focus on creative and experiential initiatives.
- Ability to work non-traditional hours, including nights & weekends.
- Ability to travel as required for project needs and events
- Experience managing complex, cross-functional projects, preferably within the cannabis or consumer goods industry.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships and influence stakeholders at all levels.
- Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
- Proficiency in project management tools and software, such as Monday.com or similar platforms.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Bachelor’s degree in Marketing, Business, or related field preferred.
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must be a minimum of 21 years of age
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What We Do
We are a national cannabis consumer packaged goods company and retailer. Our mission is to promote well-being through the power of cannabis while giving back to the communities in which we serve. Established in 2014, Green Thumb employs over 4,800 people and serves thousands of patients and customers each year.
Green Thumb manufactures and distributes a portfolio of branded cannabis products including RYTHM, Dogwalkers, Beboe, Good Green, incredibles, Doctor Solomon’s, &Shine, and owns and operates rapidly growing national retail cannabis stores called RISE.
Why Work With Us
Cannabis is a rapidly growing industry. It's the Great American Growth story, and it is much more than revenue numbers. It's a story about people first. From our commitment to helping right the wrongs caused by the War on Drugs to our passionate team members, people and their well-being are at the core of everything we do at Green Thumb.
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