Marketing Portfolio Specialist

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. We are seeking a Marketing Portfolio Specialist to join our Marketing Communications team in Fort Worth, TX.  The Surgical Marketing Specialist, with the support of the Marketing Communications Associate Director, Brand Manager and Marketing Director, effectively owns the development, design, approval, production and distribution of marketing materials and promotional projects from inception to completion to drive target revenue, operating income and market share goals for the product portfolio.

In this role, a typical day will include:

• Lead marketing projects and promotional materials from concept to launch within scope, budget, and timeframe with an eye on maximizing marketing ROI.
• Collaborate with teams on new ideas, directions, tools, and communications, define, and agree on deliverables, execution and milestones with key stakeholders.
• Initiate and manage project starter and brief creative/production agency in design, copy, image, content needs in development of marketing materials, ensuring agency executes and delivers accordingly.
• Drive decisions and next steps to ensure successful completion of work.
• Route and own all materials for review and approval by regulatory, medical and legal stakeholders in the Review system to ensure compliance with established standards and policies/procedures including claims database and review items.
• Manage project timelines, production schedules, delivery of materials and assets.
• Own the tactical portion of the development and presentation of annual marketing plan Lead the management and monitoring of project budgets to make most effective use of A&P and drive ROI.
• Negotiate with agency/vendors and lead agency/vendor selection for projects.
• Work with agency/vendor to establish quotes and estimates.
• Involve procurement as necessary.
• Champion assigned/associated budgets for individual tactics.
• Track and report project expenses and process invoices.
• Evaluate final production costs and conduct analysis Lead evaluation and impact of marketing tools and market environment.
•  Build relationships with sales team to better understand market dynamics and better meet needs.
• Engage the sales force advisory board and conduct field-testing to gain alignment/feedback before implementing a project/spend.
• Identify needs and create assets accordingly.
• Measure effectiveness of tools and share with key stakeholders.
• Track and defend against competitive entries/initiatives.

Key Requirements/Minimum Qualifications

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +10 yrs; Assoc.+6 yrs; M.S.+0 yrs)
• The ability to fluently read, write, understand, and communicate in English.
• 2 Years of Relevant Experience
  • Travel Requirements: 5-10%

How to Thrive at Alcon

• Work with a best in class team supporting our Cataract products
• Ability to multi-task, prioritize and deliver on time results are key in this role.

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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [email protected] and let us know the nature of your request and your contact information.