Marketing Portfolio Manager - System Wide

Posted 7 Days Ago
United States of America
Senior level
Healthtech
The Role
The Marketing Portfolio Manager will develop and implement marketing strategies to enhance consumer engagement and brand positioning for Bon Secours Mercy Health. The role involves consulting with local markets, managing budgets, reporting on ROI, and executing tactical marketing campaigns while collaborating with various teams. The position is remote but requires occasional travel.
Summary Generated by Built In

Thank you for considering a career at Bon Secours Mercy Health!

Scheduled Weekly Hours:

40

Work Shift:

Days (United States of America)

This is a remote/work from home position supporting Bon Secours Mercy Heath (BSMH) Urgent Care and other BSMH System marketing initiatives.

Hire must live in the continental United States and be able to work eastern time zone hours.

Primary Function/General Purpose of Position  

Develop and execute the strategy for consumer engagement and brand positioning to achieve the Ministry’s revenue growth goals within assigned portfolio of business to include key service lines and ministry-wide initiatives i.e. Urgent Care.

Key functions within this role include consultative client services to support business partners within the business portfolio by developing strategic marketing plans, monitoring trends and business insights, and implementing strategic marketing campaigns.

 

Essential Job Functions  

  • Leads the development and implements an omnichannel strategy for enhancing revenue growth and delivering on the Ministry’s value proposition, with geographically assigned portfolios.

  • Supports local markets to understand key objectives, trends and business insights to develop and execute defined marketing strategies

  • Holds accountability for key performance indicators that demonstrate return on investment by leading monthly, quarterly and annually reporting conversations

  • Adheres to operational budget that supports marketing objectives

  • Broadly understands many marketing disciplines to work collaboratively with a matrixed marketing organization to jointly build and execute strategic marketing plans for assigned geographical areas. 

  • Acts as project manager to ensure successful implementation of multi-tactic marketing campaigns, leading parts of its execution while supporting, collaborating and influencing on others; leadership is both formal and informal requiring influencing skills

  • Acts as a consultant and client services relationship manager to leadership at the local market level

  • Special projects as assigned, for example system strategic initiatives, marketing innovation projects, etc.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation. 

 

Education 

Bachelor's Degree in Marketing, Advertising, or Communications (required)

Work Experience 

7+ years of related experience (required)  

2+ years people management experience (preferred)

Patient Population  

Not applicable to this position 

 

Working Conditions  

General work at home/virtual office environment. 

Long-distance or air travel as needed- up to 25% travel                                                           

 

Skills

Hard/Tech/Clinical Skills:

  • Budgeting & Financial Acumen

  • Evaluate employee performance

  • Analyzing data or information

  • Scheduling

  • Familiarity with CRM tools and automation

  • Working in cross-functional teams

  • Campaign development

  • Strategic planning

  • Account management

  • Project management

Soft/Interpersonal Skills:

  • Attention to detail

  • Leading through influence

  • Acceptance of authority

  • Critical thinking

  • Communication

  • Teamwork

  • Conflict resolution

  • Active listening

  • Relationship building

Bon Secours Mercy Health is an equal opportunity employer.

Many of our opportunities reward* your hard work with:

  • Comprehensive, affordable medical, dental and vision plans
  • Prescription drug coverage
  • Flexible spending accounts
  • Life insurance w/AD&D
  • Employer contributions to retirement savings plan when eligible
  • Paid time off
  • Educational Assistance
  • And much more

*Benefits offerings vary according to employment status.

Department:

SS Marketing - Brand Strategy

It is our policy to abide by all Federal and State laws, as well as, the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). Accordingly, all applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you’d like to view a copy of the affirmative action plan or policy statement for Mercy Health– Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employer, please email [email protected]. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at [email protected].

Top Skills

CRM
The Company
HQ: Cincinnati, OH
35,000 Employees
On-site Workplace
Year Founded: 1985

What We Do

At Mercy Health, we understand that every family is a universe. A network of people who love, and support, and count on one other to be there. Everybody means the world to someone and we are committed to care for others so they can be there for the ones they love. With nearly 35,000 employees across regions of Ohio and Kentucky, we’re one of the largest health care systems in the country. At each of our more than 600 points of care, we deliver high-quality, compassionate care with one united purpose: to help our patients be well in mind, body and spirit.

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