Head of Product Marketing, North America

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

As the Head of Product Marketing, North America, you will shape Xero’s growth trajectory in this critical region by championing customer needs, informing product priorities, and leading go-to-market (GTM) growth strategies. 

This is a unique opportunity to become a central connector of customer insights, competitive intelligence, and market trends, working across a diverse portfolio of products tailored for the US and Canadian markets. You will collaborate closely with product, marketing, and commercial teams to package up our most innovative global and regional products into clear, compelling value propositions of our target customers. 

This role requires strong leadership, exceptional communication skills, and the ability to foster collaboration across remote and diverse teams.

What you'll do

• Lead market, customer, and competitive analysis to identify market opportunities and guide regional priorities
• Inform North America GTM and Product planning by proactively identifying opportunities to grow regional acquisition, adoption, and retention using research, analytics, and feedback.
• Develop integrated GTM strategies ensuring value propositions, positioning, and messaging are tailored to the market context, supported by compelling evidence, and consistently delivered across touchpoints. 
• Develop messaging frameworks, playbooks, and collateral to bring customer value propositions and GTM strategies to life for internal audiences, enabling efficient and effectiveGTM activity and future product development.
• Craft messaging that captures the value and differentiation of our solutions and pricing/plans, in collaboration with the competitive intelligence team, for target personas/customer segments.
• Drive revenue growth across existing customers and prospects by contributing to external sales and marketing content.
• Collaborate with sales enablement to drive sales productivity through market knowledge transfer, collateral, and value based messaging
• Influence and lead complex projects, building rapport with senior stakeholders across functions to gain buy-in and prioritise objectives
• Represent Xero at customer-facing events, key client meetings, and internal forums. Facilitate customer engagement initiatives to surface feedback and insights. 
• Build strong relationships with senior stakeholders to advocate for the North American market’s priorities within global initiatives.
• Lead, mentor, and coach a remote Product Marketing team, fostering collaboration and high performance across time zones and functions.

What you'll bring

• 9+ years in Product Marketing, ideally within SaaS (B2B and/or B2C).
• Experience leading and coaching remote, cross-functional teams 
• Experience managing a product suite, platform, or portfolio of products
• Expertise in market expansion strategies, particularly in competitive markets like North America.
• Experience leading complex cross-functional programs and aligning product and go-to-market strategies to achieve measurable business outcomes
• Strategic thinker with expertise in market segmentation, value proposition development, and growth strategies.
• Strong communicator with experience presenting to senior executives and large audiences. Able to influence different stakeholders towards desired outcomes
• Customer-obsessed, with a track record of translating insights into actionable strategies and delivering a best-in-class customer experience
• Skilled program manager, excelling in ambiguity and fast-paced environments.
• Collaborative leader, adept at aligning cross-functional efforts and building strong relationships.
• Commercially savvy, data-driven decision-maker who can develop longer-term growth strategies, while also executing initiatives in the short-term

Why Xero? 

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.