Marketing Ops Manager

Role Summary:

The Marketing Operations Manager will be responsible for optimizing and managing our marketing data infrastructure, reporting frameworks, and attribution models to drive insights that inform our marketing investment strategy. You will work closely with cross-functional teams (sales, finance, and product) to establish, scale, and optimize data-driven insights that guide key business decisions, ensuring all marketing activities align with revenue and growth objectives. This role will play a critical part in enhancing our ability to track, measure, and maximize the impact of marketing efforts across the entire funnel.

Key Responsibilities:1. Marketing Data Infrastructure & Management

• Design, build, and maintain robust data models that streamline data from various marketing platforms (e.g., CRM, automation tools, web analytics, ad platforms).
• Ensure the accuracy, consistency, and availability of data across marketing systems, including CRM integrations and attribution tracking.

2. Reporting & Analytics

• Develop and own marketing dashboards to deliver real-time insights on campaign performance, funnel metrics, and conversion rates.
• Regularly generate and present comprehensive performance reports and executive summaries to the marketing and executive teams.
• Establish and monitor KPIs to track marketing efficiency, effectiveness, and ROI across channels.

3. Attribution Modeling

• Build and implement multi-touch attribution models to evaluate the contribution of marketing efforts across the customer journey.
• Lead experiments to refine attribution models, ensuring precise measurement of channel impact on revenue.
• Leverage insights from attribution to make data-informed recommendations for optimizing channel spend. 

4. Revenue Operations Alignment

• Work closely with the GTM teams to ensure alignment between marketing and sales metrics, targets, and data workflows.
• Assist in developing lead scoring models to improve lead quality and prioritization.
• Conduct analysis on customer lifecycle stages, helping to identify and reduce bottlenecks, optimize funnel conversion, and minimize customer acquisition cost (CAC).

5. Investment Strategy Support

• Provide actionable insights and recommendations based on data analysis to support strategic decision-making in marketing budget allocation.
• Identify trends, opportunities, and risks in marketing investment, providing guidance for effective resource allocation to maximize growth.
• Conduct ongoing ROI analysis to ensure marketing investments align with business goals and adjust strategies as needed.

Key Qualifications:

• Experience: 5+ years of experience in marketing operations, revenue operations, or a similar analytics-focused role within a B2B or B2C setting.
• Technical Skills:
• Strong experience with CRM platforms (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Marketo), and analytics platforms (e.g., Google Analytics, Tableau).
• Proficiency in data management and visualization tools (e.g., Excel, GSheets, SQL).
• Familiarity with attribution modeling and tools (e.g., Marketo Measure, Hubspot, Salesforce) 
• Analytical Mindset: Demonstrated ability to leverage data for decision-making and to solve complex problems in a structured manner.
• Collaboration: Proven track record of working cross-functionally and collaborating with marketing, sales, and finance teams to drive business outcomes.
• Communication: Strong presentation skills and ability to convey complex data insights clearly to stakeholders.

Preferred Qualifications:

• Experience in managing or contributing to Marketing RevOps initiatives.
• Familiarity with multi-channel digital marketing strategies and associated data analysis (e.g., paid media, SEO, content).
• Advanced Excel skills, including familiarity with data manipulation.

About Duetto

Duetto delivers a suite of SaaS cloud-native applications for hospitality businesses to optimize every booking opportunity for greater revenue impact. The unique combination of hospitality experience and technology leadership drives Duetto to look for innovative solutions to industry challenges. The software as a service platform allows hotels, casinos, and resorts to leverage real-time dynamic data sources and actionable insights into pricing and demand across the enterprise. For more information, please visit https://www.duettocloud.com/.